What to do and not to do while trying to attract new customers
Business leaders are setting objectives for the next year, which may need a re-evaluation of the partners they've hired to help them achieve those goals as we near the close of another year.
Agencies, freelancers, and consultants are all on the lookout for new clients and employees to round out their staffs for the upcoming year. As the search marketing business has evolved, the stakes of your marketing efforts have risen as a result of the increased competition.
This is why a slew of search experts have shared the tactics they've found successful in gaining new clients, as well as the ones they avoid using.
Determine who you are and rely on yourself.
You, as a marketer, may be aware of the power of a company's unique selling proposition. It's tempting to become all things to all people, but the best clients know what they want and when you know who you are, that's a tremendous sales trigger.
For freelancers and consultants alike, this guidance is equally vital.
Defining what you do and why you do it allows you to be honest about what you can't do. This is also a selling point. This keeps expectations in check for both sides and attracts customers who are searching for honesty. There is nothing worse than being sold to!
Educate others about your experience and knowledge.
Helping people and demonstrating your expertise may help you establish yourself as a reliable source of information, which in turn can help you grow your business.
When searching for an agency, most organisations are looking for someone who will be excellent stewards of their account and who actually care about it.
Using content as a means of collaborating with people in your field may benefit you as well as others with whom you share best practises.
It's not only podcasts and blog articles that you may use to get your name out there. Trainers are in high demand! It is my experience that some individuals want to learn just enough so that they can hire the correct person for the job, but they don't want to learn how to do it themselves. By just taking the time to share what I've learned in the field, I've created a lot of leads without even realising it.
Providing free labour is still a controversial issue.
You may go a long way towards establishing the quality of your work by showing a sample to prospective clients. In light of the ethical considerations of providing free labour as well as a lack of certainty regarding recouping the money you invest, this strategy is contentious.
For prospective clients, SEOConsulting offers a complimentary SEO audit. It's only a quick spot check inspections that is designed to help the requester increase their exposure. If you draw attention to a problem, you may be able to entice a potential customer to work with you on a solution.
The best ways to avoid
It's unlikely that the companies you contact would accept a partner agency or a freelance search marketer if you make cold calls because they aren't expecting it, which means they may not even be aware of their need for search marketing services.
SMBs with poor Google Maps and Google Search rankings during the pandemic were contacted and asked if they needed any free SEO assistance to help their firm survive until the epidemic ended. Most aren't interested in SEO help even if it's free, which is probably why they rank so poorly in the first place, it's simply there outlook and understanding.
As previously indicated, each of the aforementioned tactics limit your capacity to filter prospective customers. If this is the case, even if you agree to work with the customer, there may be incompatibilities that prohibit you from doing your best work or cause the client undue stress and inconvenience.
Signing a customer is only the beginning of the process.
The actual job begins after the customer is onboarded. In order to keep your clients and attract new ones, the quality of your work has a significant impact on your success.
Our main source of new business isn't with an unfamiliar contact, but rather with people who transfer employment! A successful customer will want to bring you along with them on their next adventure if you perform outstanding job for them. New business is a breeze since they already know they can rely on you and have an idea of how you work. Our contacts frequently perform the majority of the selling on our behalf to their new company.