Social Marketing for Your Business

SOCIAL MEDIA—ADVERTISING FOR THE FUTURE

HOW SEO MARKETING CAN HELP YOU.

Everyone is on social media. This makes it one of the most influential and important marketing spheres there are.

If you want your small business to be successful, you need to ensure that you have an established, quality social media footprint and SEO marketing service. And that your followers are kept up-to-date with the latest you have to offer, no matter which platform they’re on.

It’s a daunting task if you take it on all by yourself. However, with us in your corner, you have access to a host of customizable social marketing services, which can be refined to meet your company needs. We work with you to understand the ins and outs of your products and services, so that we can transform that knowledge into campaigns that are tailored to your preferred customer base, and strategic marketing goals. The important thing to understand about social media marketing is that everyone is doing it. You need someone who knows what they are doing for you to reach your target market.

It is great if your page gets 100 new likes or followers a day, but if none of them are in your target market, then it means nothing. You need followers that will actually click buy or shop now, instead of just clicking the “Like” button.

Different companies have different needs. Not all companies fit into one mould. We are a professional SEO consulting service and will devise the best media marketing strategy for your company. We will draft a plan, work with your company to regularly re-define parameters for success and capitalize on the newest social marketing advertisement platforms available to you.
For example: we will advise you on whether you should look into online video production to boost your website or social media pages, or if your business would benefit more from 3D renderings or visualizations of your products. Every business is unique and that is why you need a professional SEO service to help you make the most of your media marketing.

THE 4 STEPS IN SOCIAL MEDIA MARKETING

STEP ONE

You do not need to participate in every single social network in order to have a strong online presence in social media networks. It does mean, however, that you must select the medium which best appeals to your target audience.

For example: If you have a retail store which needs to show photos, then Facebook and Twitter marketing would be the ideal social network, rather than a professional referral company which would use LinkedIn.

STEP TWO

The second step to Facebook and Twitter marketing success is to converse, not sell. You want your followers, friends, etc to be engaged and interact with you on topics relevant to your industry. Social media is not meant to be one-way advertising. Pushy sales messages have no place here. Social media is where you begin conversations and build relationships, ensuring your brand stays in the public eye.

Once you have your niche, you should raise awareness about your company brand by offering insightful, relevant content which encourages your customers to engage with you.

These sites are meant to be platforms for social interaction. This means that they are designed for everyday people to express their views, likes and dislikes. This information can be very valuable to a company, giving you insight into your target audience’s mind.

For example, if you can’t decide if your new brand of Beanie should have a green bobble or an orange one, you can put up a pic of each and ask your followers to vote. The information gathered this way is instant feedback and can save you millions in the long run. You’ll know whether to go green or orange for a start.

STEP THREE

The third step to social media success is to consider your budget. There can be many costs associated with social media use, time being the biggest. If you decide to hire help it can be costly, but it might be worth the investment. If you go this route it is a good idea to consider outsourcing social media duties to a company rather than hiring a full-time employee. For one thing, it’s cheaper.

Companies that specialise in social media marketing also keep up with the trends, which is very important in the ever changing digital world.

STEP FOUR

The fourth step to social media success is to be more than a brand. Don’t get us wrong, branding your company is important, but you want to be more than a logo and a tagline. As a small business, you need to be a person too. The audience which supports your social media wants to know the people behind the company name. You need to show them what makes your company unique, and why and how they are able to identify with your products or services.

Now more than ever it is important to cultivate your business through social media marketing. It really is your gateway into the hearts and

minds of your customers. As we all know, everyone has their opinion, and we all like being heard. Social media is your platform to get reviews, hear concerns and engage in meaningful conversation with your followers and customers. It’s what marketing companies of old had focus groups for. Social media is quicker, easier and cheaper.

TAPPING INTO YOUR DATA FOUNTAIN

Tapping into this data fountain, you’ll learn what customers think, what they like, don’t like and with that knowledge you can tailor services and products to appeal to those customers. By doing this you will earn higher levels of loyal customers while also improving your SEO marketing strategy. To keep your ranks high and your customers loyal, you need to maintain authenticity, consistency and responsiveness.

Through using social media effectively as part of your SEO marketing strategy, you can reach potential customers in places you never dreamed of. You are no longer limited to in-store promotions, paid advertising and word-of-mouth referrals. You can link with customers who might be interested in your services or products directly through your keywords, active discussions, profiles and interests. By placing links to your website, articles, YouTube channel (YouTube keyword tool) or blog or indulge in a little web video production on your social media profile, you can increase the number of the backlinks to your site and enhance your search engine rank.

It’s all possible and with a well-crafted plan and implementation model, it will be a walk in the park to take your brand from a no name to a household name.

Social media marketing shows customers that there are actual people who own the company and who is working their butts off to make it a success. Consumers tend to support businesses they feel a connection with. For instance, if you are a single mom starting a company, this can be used to your advantage. Other single moms in the area will probably support you because they can relate to the struggle of making ends meet. No, we are not saying that you must put your life story on your company’s Facebook page. What we are saying is that, with the help of a professional SEO company, you can use the aspects of your life which make you and your company unique, to your benefit.

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