Link building is a crucial aspect of SEO, and one of the best ways to build links is by creating high-quality content that people want to link to. But not all types of content are created equal when it comes to link building. Some types of content naturally attract more links than others.

1. Infographics

Infographics are a popular type of content because they combine text and graphics to present complex information in a visually appealing and easy-to-digest format. When done well, infographics can be highly shareable and attract links from other websites that want to use them as a reference or resource. To make your infographics link-worthy, make sure they are well-designed, contain accurate information, and are easy to read and understand.

2. Original Research

Original research studies or surveys can also attract links from other websites looking to cite or reference your research. People are always looking for new and interesting data to support their content, and if your research provides valuable insights or information, it’s more likely to be linked to and shared. To maximize the link-building potential of your research, make sure it’s well-designed, and provide clear and concise summaries of your findings that other people can easily reference and use.

3. Expert Roundups

Expert roundups bring together insights and opinions from multiple experts in a particular field or niche. These types of content can be highly shareable and attract links from other websites looking to provide their readers with expert opinions on a particular topic. To create an expert roundup, reach out to experts in your field and ask them a specific question or for their thoughts on a particular topic. Compile their responses into a comprehensive and engaging article that’s easy to read and reference.

4. How-to Guides

How-to guides are another type of content that can attract links by providing valuable information and instruction. People are always looking for answers to their questions, and if your guide provides clear and useful information on a particular topic, it’s more likely to be shared and linked to. To create a link-worthy how-to guide, make sure it’s well-structured, contains plenty of examples and illustrations, and provides clear and actionable steps for readers to follow.

5. Videos

Videos can be a highly engaging and shareable type of content that can attract links from other websites. They’re particularly useful for demonstrating products or processes, sharing interviews or testimonials, or providing tutorials or educational content. To create link-worthy videos, make sure they’re high-quality, visually appealing, and provide valuable information or entertainment for your audience.

6. List Posts

List posts are a popular type of content that can be highly shareable and attract links from other websites. They’re particularly useful for summarizing information, highlighting key points, or providing recommendations or reviews. To create a link-worthy list post, make sure it’s well-organized, visually appealing, and provides valuable insights or information that other people will want to reference and share.

Conclusion

Creating high-quality content that attracts links is an important part of any SEO strategy. By focusing on types of content that are naturally shareable and link-worthy, such as infographics, original research, expert roundups, how-to guides, videos, and list posts, you can increase the likelihood of attracting links and improving your website’s search engine rankings. Remember to create content that’s well-designed, accurate, easy to read, and provides value to your target audience.