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Tips to Increase Website Conversions

The real worth of a website is determined by its website conversions. It goes without saying that for you to make meaningful gains from your webpage you must work to improve your web traffic.

Relevance and Consistency

Whenever someone logs into your account, they want some fresh content. Avoid giving confusing messages that may not be relevant to the context of your website. Let the information add more value to your target audience. For this reason, you must carefully study your audience to determine their characteristics, likes, and dislikes. This is not rocket science; it’s all a matter of common sense.


If you’re using your landing page for marketing purposes, everything from the heading all the way down to the bottom must be harmonised. From the moment that a visitor reads the headline to the moment that he chooses whether to make a purchase, you must show consistency and relevance in the presentation of your ideas.


Visitors formulate their expectation based on the keyword typed on the search engine. A communication breakdown may arise if these visitors happen to land on your site and their consistency hits a dead end. You must ensure the same efforts you apply to optimising your website and all the advertising techniques you employ are complemented by a rich, consistent, and relevant stock of information available on your website.


One of the common mistakes that can negatively affect your website conversions is sending traffic from an audience looking for commodity A into a website that sells a related product B. Though they might have some interest in product B, they’ll tend to feel misguided and immediately click the “back” button.

Use Straight Links

If you want to increase website conversions, you must be keen to give straight links. The rule of thumb is to ensure your visitor does not stop to figure out how to land on the relevant page. The easier you make it for them to access the relevant pages, the more the website conversions you can expect.


If you’re using affiliate marketing to promote your website, and your website sells numerous items, there is no use in giving a link that will land the visitor on your home page. If the visitors want to know more about product A on your website, provide them with a link that takes them directly to this product.

Choose a Good Headline

A headline is a very important aspect of a website. You must strive to ensure that the headline not only draws more visitors to your site, but also reinforces their confidence that they are indeed on the right page. A weak heading will just affect the consistency of your visitors and they may have to stop for a while to re-check whether they’re on the right page.

Have Many Landing Pages

Another good technique to increase website conversions is by creating several different landing pages; ensure that each one of these pages is tied to a keyword which you’ll use to draw the interest of the visitors. Many landing pages ensure that you tailor each one of them to suit the specific needs of your visitors.

Avoid Crowding Your Landing Page with Too Many Messages

Some people make the mistake of wanting to communicate almost all the information on one page. They give numerous links and options to the visitors. The truth of the matter is that this only serves to confuse your visitors. In fact, they might just be tempted to hit the “back” button.

Open Affiliates Websites in New Window

This simple trick enables the visitor to go to the affiliate’s webpage without necessarily having to leave yours. If they happen to not get what they wanted from the affiliate’s website, they’ll come back to your page. This could also greatly increase your website conversions.

E-mail Marketing

One of the ways to increase website conversions is by collecting several email addresses and using them to send your quotes, offers, etc. to your potential visitors. If you’re using this tactic, ensure you clearly explain your intention for asking for the email address. It is also a good idea to let them know that they can easily unsubscribe whenever they wish to.