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The necessity of canonicalization in a WebSite Merger

Canonicalization was a factor we uncovered during this process that needed to be handled in some cases. Canonical tags leading to now-defunct URLs were found in virtually every article on Clients Website.

This differs from URL redirection, which enhances user experience while also providing signals to search engines for ranking purposes. Search engine optimisation (SEO) is all about determining what your visitors see when they type in a search term.

The long-term benefit of proper canonicalization for searchers is clear. Thus, they may more easily locate the information we've prepared to match their specific requirements.

When two websites merge, canonicalization is a must.

There was a large group of canonicals

The new clients website site is the result of the merger two websites. In addition, there were a huge number of canonical URLs between properties. In addition, they were leading to pages that no longer existed.

Initially, marketers may fail to perceive the problem of an overabundance of erroneous canonical. Only bots can see these tags, and unlike redirects, they don't take users to different pages. In order to ensure that Google and other search engines are providing relevant and up-to-date search results, they rely on these services. Therefore, it is imperative that those of us in the SEO industry make certain that these parameters are properly established (especially after site consolidations and migrations).


Many of the pages that were previously hosted on another server, there canonical tags linking back to their prior versions on the client website, needed to be fixed.

That a result, we opted to address the canonical tag issues at the same time as we worked to eliminate duplicate material. The proper URL will be displayed in search results if our new consolidated URLs are aligned with the correct canonical versions.

What will happen to the URLs that were already in use when the new site launches?

Our decision on what to do with the existing canonical tags has been made. The newly unified Clients Website URLs will take the place of new website. Many URLs, both in the SERPS and on the Clients Website site itself, are left unattended to.

When the new site goes up, what will happen to the old URLs?

Thanks to all the redirection, the new Clients Website site has already received a strong signal from search engines. As a result, the indexing process has been taking months to remove the outdated URLs. The many articles linked to the previous canonical sites may be to blame for this delay.

Finally, the canonical tags play a vital part in removing the signals pointing to the old URLs. However, we want to ensure that all of our site's links are consistent. Consequently, old internal links in articles, main pages, sitemaps, and other places will be updated.

This process of decluttering our post-site consolidation chaos will not end here. We will need to double check to make sure all the tasks are completed properly, often after the migration we can find issues that we we may need to fix. If you need help with website migration, call us today.