The world is evolving towards a more efficient and speedier future. However, the amount of data being processed on the internet is expanding at an exponential rate. The W3C (World Wide Web Consortium) and all of the world's major Melbourne SEO experts have urged that websites reduce their energy and bandwidth use in order to meet these developments.

While Google Pagespeed, the most recent upgrade to the world's most powerful algorithm, now places substantial weight on the amount of time and processing power required by a website to load when constructing their Search Engine Result Pages (SERPs). As a result, website loading time is now a major consideration in Google's search ranking algorithm. For this reason alone, every webmaster should take notice and take immediate action.

Why would you want to improve your website's page loading time?

Increases the number of page visits and time spent on the site, hence enhancing user engagement and retention.

Speeding up your pages will lead to more sales and higher order values, which means more money for you.

What are the best practises for speeding up your website?

Clarity Marketing Design has been researching and evaluating the numerous aspects that contribute to the speed of a website's pages. In order to achieve the amount of improvement that the majority of sites require, there is no one step you can do. Improvements in both the web server and the website's code are needed. Some websites may require a thorough overhaul of the coding. What are the chances that most web developers can make the necessary adjustments? That's not the case, according to what we've seen in practise. Even the most experienced developers have a high learning curve when it comes to knowing how to accomplish certain tasks and which components to attach first.

Some fantastic news has come our way. Professional and thorough search engine optimisation will increase your website's page speed; yet, most SEO agencies don't go much farther than making tweaks to your META information and on page content. This may not be enough, but it is an excellent place to start, and another incentive to work with a Web Design Melbourne firm that includes some of these enhancements as part of their basic SEO package. Here is a list of some of the things your webmaster will need to perform in order to speed up your website:

Website Server Settings

Apply Headers and Leverage to Expiring Items Caching by the web browser
GZIP Compression Components and GZIP Compression is Enabled
Make use of tag configurations for entities (ETags)
A CDN can help you with this (CDN)
If you're doing AJAX requests, use the GET option.
JavaScript and Cascading Style Sheets for Your Website.

modifications to css and Javascript

Including CSS in the Document Header is the best way to do this.
Use Efficient CSS Selectors to Defer JavaScript Loading (Avoid CSS Expressions)
JavaScript and CSS are best kept at a minimum size
CSS and JavaScript may be combined and externalised.
JavaScript and CSS duplication should be eliminated from your site.
Remove Any CSS That Has Been Used Previously.
Improve the hierarchy of styles and scripts.
You should not use the AlphaImageLoader filter!
PHOTOS FOR THE WEB

Web Images

Image scaling in HTML is strictly prohibited (Specify Image Dimensions)
In order to reduce the size of the favicon, you should optimise your images.
THREAD SAVING COOKIES

Cookies

Reduce the size of your cookies
Static content can be served from a cookie-free domain.

Content and HTML

To reduce the number of DOM Elements
Parallelize Downloads Across Hostnames with fewer HTTP requests.
Reduce DNS Lookups
Redirects are to be avoided at all costs.
Create Cacheable AJAX
Avert 404 Not Found errors (page not found) Error
Use a Consistent URL to Serve Resources