Step-by-step instructions on how to increase your organic traffic with SEO
SEO is all about getting your content in front of as many eyes as possible.
In this article, we'll show you how to apply everything you've learned to create a long-term SEO plan that's sure to provide outstanding results.
Describe an SEO strategy.
The phrase "SEO strategy" refers to the method you take to SEO in order to increase the volume of organic visitors to your website. If you want to succeed, you need a goal and a strategy for achieving it.
It's important to have an all-encompassing SEO strategy. Every aspect of search engine optimisation must be included and explained in detail in order for it to be a success.
Goal + actionable plan Equals SEO strategy
Long-term planning is essential to a successful SEO strategy. Steps that can be scaled up or down should be part of the plan.
The key difference between an SEO plan and an SEO method is that an SEO strategy is more adaptable.
Creating outstanding content does not rely simply on any one SEO tactic, but rather a combination of them. The strategy will remain the same even if one of the plans fails.
Start by doing a keyword study.
The first step in any SEO campaign is to do a thorough market research.
Keyword research is the process of discovering what material people are searching for and the keywords they use to locate it.
It can be approached in one of two ways:
Keyword research based on a certain topic
What we call a seed word is a term that will act as an entry point into a certain niche.
The seed term here is "car sales," which you can enter into a keyword research tool like KWFinder to see what results you get. Hundreds of words linked to your seed keyword will be generated by the programme.
Having a list of keywords to work with will allow you to go deeper into the research process. It is possible to search for similar terms using any of the keywords in the list.
Finding new keywords is a never-ending process because every term might be a seed keyword for a new search altogether.
Keyword research based on competitors
Competitive keyword research begins with your rivals' domains and the keywords that they are already ranking highly for.
In this way, you'll have a better sense of what keywords matter in your niche and what it takes to rank for them (depending on the quality/type of content your rival produces).
To choose the perfect keyword, consider the following three factors:
What is the volume of searches and the general trend?
How hard would it be to get a high ranking for this keyword?
Relativity - Is your content aligned with the keyword's search intent?
Your term will fall apart if you don't include any of these components, much like a tripod without a leg.
Please check out our comprehensive tutorial on how to do thorough keyword research for search engine optimisation (SEO).
Long-tail keywords: how to identify them (and why they're so crucial)
The length of other paths is generally irrelevant to someone who wishes to trek an outback Trail. As an alternative, he's more interested in learning everything he can about that specific walk. The length, level of complexity, and suggestions for use are all included.
Always keep the visitor's perspective in mind.
Build out a content strategy
Creating a content strategy isn't a difficult task. It's as simple as making a list of all of your content ideas and devising a strategy for distributing them.
If you don't already have a blog, now is the time to do so!
For the sake of completeness, I won't go any farther without mentioning that you'll need a blog to follow along with this approach. An hour should be enough time for you to complete it.
Mind maps are a great way for me to picture the concepts I'm studying (MindMeister has a free plan with up to 3 maps).
Using this method, you may create a basic framework for your internal linking and organise your information in a thematically organised manner.
Target a wide range of motivations
Every piece of content does not have to bring in money for you. To put it another way, you don't have to "sell" in every post.
Consistency is key when it comes to your writing and publishing. Writing ten blogs in two weeks and then not publishing anything for three months does not send a good message to your audience.
What's the secret to writing outstanding content?
Find out what's already out there on the subject matter you're interested in.
It's a terrific place to draw ideas from.
Consider how you may improve the quality of your written work.
If you want to publish a better article than your competition, what should you consider?
Is there anything I can do to go over the subject in greater detail?
Analyze your rivals
You may figure out what it takes to rank for a certain keyword by analysing your rivals' positions on the first page of search results.
I keep a list of the top ten posts on my website, noting the amount of words and website authority indicators like DA, PA, CF, and TF in the notes field of each post. To get an approximate sense of how many backlinks are required, I also include the number of referring IPs.
I use our SEO plugin (now available for Chrome and Mozilla), but you can use any other tool to access all of this information easily.
The primary purpose is to learn about the competition, their substance, and their authority.
How long should the material be?
In the past, you may have heard that creating content of this or that length is the most effective approach to rank in Google.
Generally speaking, lengthier material ranks higher. The typical article on the first SERP is between 1,700 and 2,000 words long.
It's a fact, though, that there isn't a perfect duration for material. Just because you create a long post on a certain subject doesn't mean you'll get high rankings.
When it comes to search engine rankings, it's not how many words an article has, but rather how well it covers the subject matter.
Aside from attracting more backlinks and social shares, in-depth, well-researched material naturally helps improve rankings (both directly and indirectly).
Write the greatest material you can, and don't worry about length.
Word count is not the only consideration.
Don't forget about on-page SEO
One of the most important aspects of SEO is technical and on-page optimisation. You might think of it as an excellent foundation that ensures that your material is easy to find and read.
It's possible that you think: "Strategy" isn't necessary when it comes to setting up an SSL certificate.
And you're correct, too, of course. On the other hand, there are several on-page SEO tactics that aren't just a one-time set-up. They require regular attention.
The following are four on-page SEO tactics you should use into your campaign on a regular basis:
Optimization of the image
One of the most typical causes of a sluggish website is the presence of large picture files.
Image optimisation, on the other hand, involves more than just installing a compression plugin.
It's best to use JPEG for pictures and PNG for images with text or detailed graphics, as a general guideline.
Make sure your photos are the correct size. Avoid using images that are much larger than the width of your blog's content (for example, if your blog's content width is 800 pixels),
Internal linking has the advantage of being a link development method that is entirely in your control.
A strategy based on placing mobile devices first
Having a mobile-friendly website isn't just about making it easier to read on a phone or tablet.
Mobile-first indexing implies that Google "looks" at your website from the perspective of a mobile user. Having a presence on mobile devices is no longer a novelty for your site's visitors. It's very likely that this is how the vast majority of visitors arrive to your site.
An outdated and damaging belief persists that you should not link out to other websites excessively in order to keep your "link juice" from leaking.
As part of your SEO efforts, include the creation of relevant and high-quality backlinks
SEO relies heavily on backlinks, and they'll continue to do so in the future.
Because of this, obtaining high-quality backlinks might be a real pain in the neck on sometimes.
A wide variety of link-building methods are now available. Building links is an important element of SEO, but only if it can be scaled.
Due to their scalability and efficacy, we'll concentrate on link insert outreach and guest posting, two of the most regularly employed link-building tactics.
They both rely on email marketing and follow a similar process but are organised differently:
Incorporate an outward-facing link into your content.
Put together a fantastic piece of writing (post, video, infographic)
Seek out high-quality, relevant link prospects.
Ask whether they'd be willing to connect to your article.
This is a guest post.
Seek for great and relevant candidates for guest posts.
Ask whether they allow guest blogs by contacting them directly.
Make a fantastic post (you can also have one written in advance and reach out with a specific topic)
Sites that are both topically relevant and incredibly authoritative
Placement and context of prefered links to a brand's mention (in which the target audience will have higher chances of clicking through or at least leaving a positive impression of the brand).
When you approach link building from the perspective of return on investment, you may focus on strategies that are most likely to be effective for your particular business.
Through cross-promotion and link exchange opportunities, you may form strategic alliances with indirect rivals and other publishers in your industry.
putting money into assets that even your competitors will have difficulty ignoring (ie: ranking for informational queries that can easily attract links from other content publishers and amplifiers).
Keep an eye on your results
An essential aspect of any SEO plan is monitoring the outcomes to discover what works and what doesn't.
If you're just getting started with a website, these three essential tools should suffice.
Analytics from Google
Google Analytics is a free service that shows you how many people are visiting your website, where they are coming from, what pages they are looking at, and how much time they are spending there.
Google's Search Console
Using Google's Search Console, you can monitor your website's performance on the search engine.
Additionally, you can immediately see which keywords your website is ranking for by looking at the performance report, index coverage, sitemaps, and upgrades summary.
A monthly email report on your best-performing content and keywords is a fantastic perk to have.
This way, you'll be able to keep track of your progress and be informed to any unexpected changes.
I propose the last chapter of our SEO guide if you want to learn more about website analytics and SEO metrics.
It's time to update the material — to make it more up-to-date, more thorough, or to improve the aesthetics, structure, or user experience.
Revisit and publish the content, either in its original form or as a collection of related pieces.
Refresh your site's content with the use of a free tool called Revive by Animalz, which connects to your Google Analytics account. If you need help contact us today.