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SEO's Guide to Optimising your Website for Mobile Devices

Google's new mobile-first indexing policy went into effect in July 2019. A mobile version of the document will be used to evaluate page quality. As a result, if any of the information is not accessible on mobile devices, it is quite likely that it will not be ranked.


Google's Page Experience upgrade in June 2021, which employs Core Web Vitals metrics to gauge page loading speed, page interaction, and page layout stability, was the second major event in 2021.

Vitals of the Web

Pages that match the quality requirements now receive more search impressions and, as a result, more clicks following the Page Experience change. The inverse is also true: Pages with low ratings fall in the rankings because users dislike them. Google Search Console has included a Page Experience report based on Core Web Vitals in order to highlight the importance of these indicators to rankings.


Optimizing your website for mobile devices is an essential part of SEO.

How Responsive Design should be Implemented

The m.domain.com subdomain used to house a mobile-specific version of a website, with all of its pages optimised for smaller screens. In order to make a single page that could be optimised for all screen sizes and kinds simultaneously, the CSS feature was not available. In addition, heavy workloads plagued certain huge sites. In order to better spread the traffic, the subdomain was established for mobile users.


Unfortunately, Google treats subdomains as independent sites, which makes it difficult to promote these websites.


YouTube's m.youtube.com is one of the few extant examples of a website employing a subdomain. Due to its status as a distinct product for mobile devices, it continues to function. As a consequence, it has no SEO issues: despite Google's stance on subdomains, its backlink profile is quite solid. This implies that unless you are YouTube, you should not utilise subdomains for your mobile version.

Technical Methods for Constructing a Mobile-friendly Website

These days, you can accomplish things like 3D animations that weren't possible a decade ago, thanks to CSS and HTML. So generating a single page for all devices should be a breeze.


Add the proper events for mobile devices to any JS scripts you have on your site. Because a mobile device's screen cannot be touched, standard mouseup events won't operate. Touchend is the mobile phone's counterpart of mouseup. This should be included to all instances where mouseup is used.


It doesn't matter if you have a 4K TV or an iPhone 5 with a screen width of 320px; your site will appear excellent on any device. However, the optimisation work isn't done yet. As previously stated, achieving strong Core Web Vitals findings is an additional hurdle.

Is there a Way to see the Core Web Vitals metrics?

It's easy to see how a page measures up against SE Ranking's Core Web Vitals with the Website Audit feature. Site health and Vitals metrics are displayed on a scale of critical poor (red) through needs improvement (yellow), and good (blue) (green). To see how mobile-friendly a website is, simply hover your mouse over the mobile device symbol in your browser's toolbar.


Metrics in Core Web Vitals are generally focused on enhancing the website's overall user experience. Users are more likely to click on CTAs and convert if they are happy with the page's navigation. Rankings are strongly tied to a person's behaviour.

Server and Caching

Further optimizations will do little to speed up a sluggish server. Get this done first, then go on to the others.


A caching mechanism prevents the server from repeatedly requesting database data. Instead, a quicker pre-rendered HTML content is loaded.


Minimization eliminates extraneous characters like newlines and tabs as well as spaces. Adding only one or two of these characters can make a substantial difference in the time it takes for a page to load. Many CSS and JS minification tools are available, such as freeformatter.com.


You don't need to utilise FullHD for displays with a width of 400 pixels—you won't be able to see the difference, but the page size is substantially larger. Many major content management systems (such as WordPress) have built-in tools for automatically resizing photos to match the size of the screen they are shown on.


The Contrast Ratio of Google Chrome

Google Chrome's Contrast Ratio

Headings and other significant text components, including paragraphs, should have a contrast of at least 3. On a mobile device, this is crucial.

Choose between a Flex and Grid Layout

Despite the fact that these layouts are relatively new, they are already widely used. This is in part due to the fact that responsive web pages benefit greatly from their utilisation.


The Flex layout may be configured to transfer blocks that are larger than the container to a new line. It's just about setting the container's width and floating the float element. A flex container's capacity to rearrange the contents is one of its best features.


When using the Grid layout, the container is transformed into a grid. The table's columns and rows, as well as their widths and heights, are all customizable. These settings must be changed for mobile devices in order to take use of the smaller screens.

Schema Markup should be used Instead

More than 30 categories of information are already supported by rich search results. Use Schema.org markup to acquire the needed components and show up in the relevant blocks of search results if your page matches one of them.

Avoid Overlooking Tablet Computers

Tablets make up only a small percentage of mobile devices, but you don't want to omit them from your marketing efforts. Tablet users spend 50% more than smartphone users and 20% more than PC/laptop users, according to the data collected.

The SE's Mobile Optimisation The best WordPress Plugins Ranked by Popularity

WP-Optimize is one of the greatest free plugins for speeding up your website's loading time (do not forget to activate all features). Lazy loading is only possible with the help of a separate plugin.


Sluggish Load is an easy-to-use method of implementing lazy loading.


WP Rocket is one of the finest paid options for optimising the load time of large, complicated websites.

Conclusions

For a long time now, most websites have been required to optimise their content for mobile devices. Even if it doesn't take a lot of time or require a team of SEO experts, it has the potential to boost rankings and increase conversion rates. To find out more on how to improve your website, contact us today!