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Role of a Reputation Management Company

Every opinion whether good or bad matters a lot, especially when it comes to online business. Therefore, the slightest of slander can portray your business in negative light. A reputation management company can help you take confident business decisions by protecting your online image and managing it in the long run. Executives and businesses are discovering new practices on a regular basis for maintaining a fair reputation. The role and scope of a reputation management company is the following:


  • Leveraging the corporate reputation of the client and to acquire competitive advantage
  • Reducing the risk of losing good reputation and protection of reputation capital
  • Influencing the stakeholders to take desired action
  • Creating and integrating a measurable system of reputation management

A reputation manager works by extensively evaluating your reputation online. He and his team start with a thorough assessment of your online situation. They work hands on with your organization by understanding your concerns and identifying the solutions for improving and maintaining your online reputation. This evaluation of reputation provides the basis from which the company starts working. At times, going for a detailed assessment reveals hurtful or even embarrassing information.


The reputation management company is sensitive to the uniqueness of every situation. They point out if the choices your business has made in the past have been good or bad for the company. The purpose of the evaluation is not to judge but to resolve a potentially negative situation. A typical evaluation by the reputation manager includes a detailed Google search along with the major search engines. The following items are scrutinised by the reputation management team:


  • Negative news stories or headings
  • Defaced pictures
  • Negative content on articles and blogs
  • Poor reviews on Google Local and Yelp
  • Misleading or false content

After the thorough evaluation by the reputation manager is over, the company presents a comprehensive reputation management solution that includes the goal and strategies of their project. While building the reputation of a business, you need to abide by a procedure and structure, a tangible collection of tools to be utilized and creation of benchmarks and parameters that make it ultimately easier to monitor and measure the reputation of the company. Good reputation is often built on the foundation of transparency, trust and reliability for delivering a promise. These are the motivating aspects of good corporate governance.

Traits of a Good Reputation Manager

Managing reputation depends on one aspect – communication. It needs to be driven from the top level of management to the last employee. It is necessary for any business to understand that the complete effect of earning and building reputation influences change. Ultimately, it is a business challenge to integrate the business model and place it as an integral focus for its betterment. The skills and working knowledge of the reputation manager should be embraced by the middle level management to provide them with a reality check and filter that down to the various business levels with a set of skills that are accurate for every individual.


If there is no real passion and drive in the hearts people who are running the business, then no reputation manager can translate that message externally. No advertising, promotion or sales can purchase you customer loyalty if they do not entirely respect or trust your business. It is important to understand your target audience and communicate with them in an efficient manner. While this might sound like a classic PR lesson, genuine corporate reputation management takes an overview of the bigger picture while segmenting communication right down to the finest details.


It is crucial to have media relations that are above average. This includes having an inherent respect and idea of the medium, the industry and the issues therein. An experienced reputation manager will tell you that the most meaningful way in which your company can be segregated from the competition is by presenting the information in an outstanding manner. The collection, management and use of information is vital in determining your success or failure. The basic principles in online reputation management that the manager must know include:


  • Anticipating a situation
  • Planning in advance for a crisis
  • Maintaining honest communication
  • Being result-oriented

Why choose SEO-Consulting?

Our company is specialised in the following aspects:
  • Excellent communication skills
  • Experience and expertise
  • Proven track record
  • Superb network
  • Excellent local and global references
  • Ability to understand of your business requirements and the market forces
  • Ability to track the trends in your industry
  • Proven reputation management strategies

Reputation management deals with understanding and influencing the reputation of a business or an individual. Our reputation manager gives businesses and people complete control over their online search results. The idea is to broaden public relations that include media relations. With the growing popularity of social media and the internet, social media has turned to influencing the authenticity of a brand and its search results.


It is easy to earn a name but protecting it from being scathed and defamed is not easy. At SEO-Consulting, our reputation manager concentrates on the reputation of your company by making your brand grow by posting positive ones. Doing so will not only push negative postings below on search results but will also protect and enhance your reputation online.