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Maximize eCommerce Revenue by Using Google Rich Snippets

Do brick-and-mortar merchants have it easier or harder to attract new customers online? E-commerce businesses are the most successful business models in today's digital economy. Tools for helping customers navigate through the increasing amount of product information available on the internet are also increasing in number. Rich snippets are what we're discussing. Before a potential consumer ever arrives on a product page, eCommerce sellers may use these strategies to boost the likelihood that they'll buy from them.

I'm not sure how it works. What are rich snippets and improved search results? Both will be introduced to you now.

When it comes to search results, what are "Rich Snippets?"

It's better to start by defining rich snippets (also referred to as featured or enhanced search results). Open your browser and perform a fast search for a consumer good to see what these search results look like. Let's say you're looking for AirPods. You'll notice that the initial listings that appear include advertisements and links to internet retailers where this goods may be purchased.

E-commerce revenue-boosting tips

As you'll see in the example below, certain results feature organised data that makes it easier to swiftly scan. Isn't this one a lot more illuminating than the last one? When you see it, you notice it, and that's what rich snippets are all about.

e-commerce revenue-boosting suggestions

The user benefits greatly from such a format. In addition, it catches their eye. Recently, it was shown that highlighted snippets had a considerable click-through rate share. We're talking more than a third of the population here.

Increased organic traffic and a better page ranking are both excellent news for online retailers. In other words, you may improve your online business in these terms while also working on other aspects of SEO, such as optimising Core Web Vitals. A Google upgrade in 2021 has elevated the importance of a website's usability to a new level. Headless commerce architecture and progressive web apps have been implemented by numerous online retailers as a result of this. To learn more about Magento 2 PWAs, have a look at these real-world samples.

To what end are they put together in the first place?

This information is found in the HTML and Javascript of a web page. Such product information should thus be arranged in a schema containing microdata for the engine to access. As a result, product schema is a useful tool for informing search engines about your items. Microdata (visible to the user) or JSON+LD can then be defined (invisible). These should provide search engines with a clear image.

Interestingly, the most popular eCommerce systems, such as Magento, Shopify, and BigCommerce, already support product schema for rich snippets by default. It's always possible to test your page's data and see if it supports rich snippets by utilising various Google tools.

Metadata is a kind of product information.

Start with on-page SEO modifications when optimising your website for search engines. What is the maximum amount of information you can fit in your metadata? There are certain essential things that consumers are searching for, such as the item's major specifications if you do it well. To remind you, the typical meta description is 160 characters. " This is why you should try to emphasise the most important information.

E-commerce revenue-boosting suggestions

It's also possible to put just enough details here to pique interest in the product and entice visitors to visit your website for a closer look. You won't have any problems as long as there's some evidence that you're well-versed on the product and are in the business of selling it. On the product page of your website, you may include additional information.

In addition, make sure that this brief explanation is well-written, since people will judge things based on this as well. Focus on the data-driven eCommerce marketing plan instead of typos and other difficulties.

Maintain a Positive Online Presence: Customer Reviews

Both your web reputation and the opinions of your clients about your products matter much. Why? People tend to shop at places they know they can rely on. The greatest method to demonstrate that you can be trusted is to have positive online reviews. You will also be able to see your rating in the search results. Positive reviews with star ratings are better than negative ones.

Managing your online reputation requires time and work. Customer service and quality items are a terrific place to start, but you can also encourage feedback of all types by offering excellent customer service and offering high-quality products. Even if your consumers leave you a great review, don't give them anything in return for it. Furthermore, it's unethical, if not criminal. Make sure that your product pages have a good rating and review section in place. Reebok, for example, shows user comments in this manner on product sites.

E-commerce revenue-boosting suggestions

In the main product overview area on the right, we can see a section that gathers all reviews and a modest star rating. Is it necessary to mention that the search engine will include this information about the item's rating in the product results snippet? Please have a look at the image below. We've got it now. The Nano X Shoes received 4.6 out of 5 stars in 2018 reviews.

E-commerce revenue-boosting suggestions

Pricing and Availability are the third factor. Rich search results include information on costs and availability. On the product pages of your e-commerce site, this information needs to be clearly displayed or it won't appear where it needs to. Why do you need to mention the item's price in your rich search results? Easy. Because it's common for consumers to compare prices before making a purchase. Pricing should be as transparent as possible, especially when you're offering the lowest possible sum. Getting the job will be yours if you can outperform the competition.

It's also simple to grasp the availability property. Is it possible to acquire this item? Please let me know if it is available. Is it necessary to provide this information in the rich search results? You should not tell a falsehood about this. Make it clear if you don't have it in stock or if it's on back order. Do not exclude this information from your product description. You'll discover that clients who don't want to compare prices will just go to the first location they can get it from.

A satin pillowcase is what I'm looking for. This is what I'm looking at right now. In my opinion, the first snippet result is better than the second since it includes the pricing and availability information, which I find more useful.

E-commerce pointers to increase profits

The product you're selling has a lot to offer, but do you have anything else to say? Give us more information. Details about the product can be displayed in snippets with product-rich content. Size, weight, contents, and best-use scenarios are all important considerations for every product. Some of the solutions to probable inquiries, comparisons for the user and proof of your effort may be found here.

The sample includes a whiteboard's product information. A customer can see right immediately if this product is a good fit for their needs. The dimensions, colour, and intended usage of the board are all clearly shown.

E-commerce pointers to increase profits

In order to increase your eCommerce store CTR and perhaps conversions, rich snippets are a must. The snippets may make your site stand out from the rest of the search results and provide a wealth of useful information to potential customers. To find out more about our services contact SEO consulting today.