One of the most important things you can do to make more money is to increase website conversions. This can boost your return on investment and help you skyrocket past your competitors. The best way to achieve this is by making sure your site is relevant to your users, and whatever you’re trying to convey on your site comes across in as simple a way as possible. This will keep visitors from leaving your page.

Every Advantage Matters

Most sites on the web are not actively trying to increase website conversions. This makes no sense because doing so is not that hard and only takes a couple hours of work. The result of not trying to increase website conversions for your page is a low visitor to sales ratio, meaning all the work you did getting people to come to your site is wasted.

The process involved to increase website conversions is quite simple and is mostly based on common sense. Your landing page headline should grab the attention of visitors to your website, and the rest of your content should be consistent. Staying relevant, focused, and consistent is important to increase website conversions whether your traffic is targeted PPC, organic search engine, video, or JV. This idea is vital to increase website conversions regardless of where your visitors are coming from.

Optimising a PPC Campaign to Increase Website Conversions

If you are getting traffic from PPC, there are a lot of important things to consider. As far as your ad goes, when a visitor sees it and is interested enough to click, they are already anticipating what they’ll find on your page.

This idea starts when they type in the keyword that leads them to your advertisement, and continues to develop when they see your PPC ad. It’s a problem when the relevance does not continue the landing page. This can confuse and turn the visitor off, usually meaning they leave your site before even giving it a chance.

Let’s say you’re selling dog collars and they come to your site based on that keyword. When they get to your site, they land on a page where they must decide between collars for dogs, cats, and other animals. You have what they’re looking for, but you’re making them work to find it. The visitor should automatically know what to do and where to go when they reach your site.

Certain affiliate networks make you figure out how to target the links so that they are relevant like Commission Junction. Others like Clickbank have targeted links. It’s your job to figure out how to keep your links relevant. If an affiliate site you’re using has tons of products, like dog collars, make sure you target each with a deep link that is consistent with what the product page offering.

Loss of Relevance and Consistency

The biggest initial error that people make is having a headline on their landing page that doesn’t help the user understand that they are in the right place. To continue using the PPC example, many people use the same landing page no matter what the keywords are. This will not increase website conversions. The best way to fix this is by creating tailor-made landing pages, each with a headline based on the searched keyword.

Not only will the visitors be more likely to buy from you, but your Google quality score will go up, moving you to the top of the PPC page for each keyword. Each landing page should only have one option for the visitors to take, even if there are multiple links. Too many options will confuse the visitor and work against your effort to increase website conversions.

Many experts have noticed that the newest generation, or “Generation Y” as they are called, is not as patient as when the internet first came into being. If a site is confusing, takes forever to load, or isn’t consistent, they will probably leave. This means that staying relevant and on point is more important than ever before.

Simple Solutions to Increase Website Conversions

Three easy things you can do to rectify your site issues are to make sure you have relevant headlines and have only two options on the page for visitors. These two options should be to click through to the product you are selling, or to back out and close the page. The third trick that works well is to have your product open in a new page. This way the visitor can return to your main page if they decide not to buy the product.

If you want to increase the amount of emails you collect, be sure to explain in detail what they will get by signing up for your newsletter or mailing list. While you might think that your freebie is worth it, they need to know exactly what it is and why they need it.

Changing your sites so that they’re relevant, consistent, and easy for your visitors to understand is not difficult, but it can increase website conversions so that your profit margins go way up. Don’t waste your hard-earned traffic on a site that won’t convert.