How to use Product Filtering for Search Engine Optimisation to Increase Sales
Because they offer customers with carefully chosen items and content, product filtering tools have the potential to transform e-commerce. However, they may take a lot of time and work to set up and get going. I'll go through the top seven reasons I urge my clients to invest in a filtering tool so you can make an informed decision.
Using a filtering feature, clients won't have to waste time searching through your site in the hopes of finding what they're looking for. Customers will be more likely to convert if they feel like they've been taken care of, thanks to personalised solutions.
As you can see, with this sort of information, the URL also changes with each subsequent click on the page. As each page has its own unique value, it is indexed so that search engines may locate it as well. It's possible to follow them using analytics so that varied URL formats work in their favour."
Interactive content has been demonstrated to have a twofold increase in conversion rates over static material since these assets need interaction, customise content to meet the demands of the client, and inspire action. If you're leading clients to appropriate guides or introducing them to new items, then you're using a filtering tool, and that's exactly what you're doing.
Your Consumers' Demands will be Better Understood as a Result
It's one thing to have an interactive filtering tool. The information you gain from tracking how consumers use your analytics platform, such as the categories they create using the tool and the products they purchase, may be utilised to improve your entire marketing approach. Use your analytics platform.
Your product may have a new audience or use case if a specific combination of characteristics becomes popular. You may then use social media, editorial, or just create a new category page to spread the word.
It's possible to include fresh trends like shoes into your product line on your website, in your advertising, and even in-store if you uncover them.
It may be good to ask for an email address for more advanced filtering capabilities so that users may access their curated material or product suggestions.
Personal shopping experiences may be replicated online with the use of a filtering tool that asks clients questions about their interests, lifestyle and favourite styles. People are more inclined to part up their email address after spending some time answering the tool's questions and interacting with it.
Because they've previously shown an interest in your brand and products, customers who provide their email address at this point are more likely to convert into customers.
Product Return Rates will Decrease as a Result
Many e-commerce businesses struggle with high product return rates. Filtering tools, on the other hand, may be able to aid.
Getting the correct product in front of the right people at the right time might reduce the likelihood that they'll return it; the more personalised information customers have before they make a buy, the better judgments they'll make ahead of time. A second benefit is that, as we saw lately, reduced rates of return can have a significant influence on overall earnings.
It may be utilised to convey brand values
If you're going to spend money on a new tool, you may as well get the most out of it by promoting your brand's unique selling propositions (USPs) using it. You may utilise the tool's capabilities to boost your product's positioning and benefits in addition to making sure the content and design are compatible with your branding. With this in mind, if your company's goal is to decrease plastic waste, you may instal a plastic-free filter.
Once you've figured out what constitutes a fantastic filtering tool and how to use it in your marketing plan, it's time to get creative and enjoy the advantages for your own business. To find out how we can help you, contact us today.