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How to Avoid a Ranking Drop

How to Avoid a Ranking Drop

Google is ratcheting up its war against unwanted online spam, and its spam algorithm will be updated for the fourth time this year. Following three spam upgrades in short succession in summer. This article explains the sorts of spam Google is targeting and discusses the newest AI developments in the battle against spam, as well as recommended practises for links and sponsored posts that Google recommends. Google Updates have always aimed on combating online spam in addition to boosting search results by better understanding website content and user intentions.

This version focuses on blocking out potentially hazardous or suspicious websites. It also seeks to identify and filter out sites that provide no additional value, as well as those that employ bad SEO methods. To that goal, Google has spent the last several years creating AI approaches that are now being included into the Google Update algorithm, preventing damaging websites or pages with no additional value from being listed in the Google index.

Google: Updates include new Google anti-spam AI.

Crawlers and AI algorithms find roughly 40 billion spammy pages per day, according to Google's Webspam Report 2020. Google claims that the AI they've been employing since 2020 is specifically designed to prevent spam, however the amount of Spam Updates has also risen since then! Since its inception, Google's anti-spam AI has decreased the number of websites in the Google index containing automatically created and duplicated material by more than 80%. Because the number of websites with security holes is still significant, hacked spam material remains a difficulty – even though Google claims to have improved their capacity to identify spam by more than 50% and deleted the majority of hacked spam content from search results.

Google estimates that over 99 percent of visitors via Google Search are spam-free, thanks to these automated algorithms. This brief movie demonstrates how Google combats spam: What categories of "spam" does Google's November Update specifically target? Google hasn't said which sorts of spam this Update is intended to combat. However, there are a number of hypotheses floating around the internet.

Updates to Google Spam

In 2021, there have been "just" two Core Updates. This year, however, there have already been four Spam Updates. As a result, it appears that Google is stepping up its spam-fighting efforts. Advances in anti-spam AI have also aided the cause. The Link Spam Update goes live . Google announced the Link Spam Update in a lengthy blog post, stating, "This algorithm Update, which will rollout over the next two weeks, is much more successful at spotting and nullifying link spam more generally, across various languages." As our algorithms re-evaluate those links, sites who participate in link spam will notice changes in Search." Webmasters should also follow best practises for the proper usage and labelling of links and sponsored content. The deployment was finished on August 24th, according to Google.

Google's spam-prevention best practises

Google released two manuals with more detailed how-to instructions and best practises for combating spam and effectively dealing with links. The following are the most essential points:

Labeling affiliate links: Every affiliate link, whether manually or dynamically made, should be labelled as rel="sponsored." Meanwhile, Google assures us that using affiliate links to monetize a website is allowed in general.

When accepting sponsored pieces and guest posts from other websites, Google "highly" advises that the proper rel values be applied to these links. According to Google, they've seen campaigns of low-quality sponsored and guest articles aimed solely at gaining links.

Google has threatened to take action against websites with an excessive number of purchased links or incorrect labelling: If Google's algorithms discover sites producing or acquiring links with excessive sponsored and guest posts without correct link tags, algorithmic and human measures, similar to affiliate links, may be taken.

Nofollow is still allowed: The nofollow property is still allowed for affiliate links and sponsored content, according to Google's standards. The nofollow tag was formerly advised for these sorts of links and is still an appropriate approach to indicate them, but sponsored is preferable.

Protecting websites against spam: Google suggests that webmasters take the following steps to improve website security:

Using Google's reCAPTCHA or a similar verification mechanism, prevent automated account creation.
Create comments and profiles with moderation tools so that people may only publish links after proving their trustworthiness.
In the Google Search Console, look for spam on the website and resolve any issues.
Check and remove spammy user registrations to detect spam accounts.
To prevent untrustworthy information from being displayed in Google search, use noindex.
In a file path or directory, summarise the content of an open web platform.
Use Akismet or other automated anti-spam programmes to keep your website software up to date.
To get help with your SEO, contact us today.