eCommerce is the buying and selling of products and services over the Internet. It can also be defined as transacting and facilitating business activities online. Most eCommerce activities revolve around buying and selling online, but also involves any form of business transaction carried out electronically.

Online business transactions are increasing rapidly as consumers are taking the advantage of Internet. Search engines have accelerated eCommerce since consumers can search for whatever they need while at home. This trend has strengthened eCommerce web design because it is the platform for eCommerce and consumer privacy and security must be protected.

Web design is an area that helps small or big businesses, corporations, organisations, institutions, and individuals to promote their, brands, services, or ideas. Good website design offers many marketing opportunities and can make a difference in launching or expanding your business. Selecting a web design company with experienced web development experts is a critical component in creating your online presence.

Web development and eCommerce web design companies offer web solutions for any group that may have web needs. They design customised and unique websites according to your goals. They analyse your business, target market and professional objectives to develop the best solution.

Principles of eCommerce Web Design

eCommerce web design focuses on how the business website will look like. An eCommerce website must be designed to get a visitor or a potential customer to make an online purchase. A web designer must look at various online selling principles when designing an eCommerce website.

Here are the main principles of eCommerce web design:

• The website must give shoppers a satisfying and enjoyable experience while using your online store.
• It must have sufficient information about the website owner and the integrity of the website, which will make shoppers trust your online store.
• The website must be simple and easy to use. If it is complicated, the shopper will go to your competitors.
• An eCommerce web design is different from other web design since it must be attractive, well-structured, and use colours that draw the attention of shoppers.
• It must be designed to make shoppers take action in as few clicks as possible.

Make sure you understand these eCommerce web design principles. Whether you want to design a website on your own or hire a professional, depends on various factors. The first thing you should consider is your technical expertise and that of your staff in eCommerce web design. Secondly, consider the technology required to create a stunning website that works. The decision to hire a professional web designing company or create it yourself depends on what skills you have, how much time you have available, and whether you have the correct technology.

Benefits of eCommerce Web Design

Through customised eCommerce website, a business can impress its customers, which in return will increase sales volume and business expansion. eCommerce web design is an affordable and efficient web solution that establishes advanced information transfer, communication, and reliable relationship development with potential customers.

Proper eCommerce web design will bring the following benefits to your business:

• Uncomplicated online access to the business website without time and location limitations.
• Fast information exchange between your online store and potential customers or targeted audience.
• Information about the business brands and services is delivered very fast and efficiently through the eCommerce website.
• Increase in profits and sales volume.
• eCommerce eliminates the middle man which increases profit margin.
• Business credibility is improved, which increases sales.
• Secure and automated payments and accounting transactions are used.
• A well-designed eCommerce website makes it hard for hackers to bring it down or fraudsters to launder money from your business.
• Enhanced business visibility through advanced SEO.
• Good customer care service through 24-hour customer care chats and online helpfiles.

Features and Services of eCommerce Web Design

Functional and affordable custom web design will help your business accomplish its goals through the development of a resourceful eCommerce website. There are various technological solutions that can be creatively implemented into your business and transform your ideas into a functional online shop.

Technological business solutions that can be offered by eCommerce web design include:

• Safe hosting services, user friendly, and appealing website design with upgradeable and customisable features.
• Advanced management and easy access of your online store despite the location you are. All you need is just an internet connection.
• Artistic, unique, and stunning web designs which are feasible to the target audience.
• Search engine friendly websites.
• Secure payment processing through credit cards.
• Easy detection of fraud and preventive mechanisms to fraud.
• Inventory management, automated invoice generation, and tracking customers’ orders.
• Customised online order forms and shopping catalogues.
• Customised presentations of products and services with various categories and subcategories.
• Advanced search within the website for a product or file.

Future Trends in eCommerce Web Design

Only recently did eCommerce modernised contemporary commerce. Computers have freed consumers of the need to physically visit the retailers’ outlets. Now eCommerce is evolving again because of mobile devices and social networking. eCommerce is prospected to explosively grow other platforms such as Fcommerce and Mcommerce.

Mcommerce (Mobile commerce) is expected to swap eCommerce due to the rapid penetration of mobile devices. Now, consumers will be using their smart phones, tablets, iPhone, etc., which have internet access to shop online. Fcommerce, which means Facebook commerce, is a new avenue of eCommerce in which retailers are advertising and selling their products through Facebook. The rapid growth and popularity of Facebook provides an opportunity to carry out business activities on this platform.

However, transition from these two new eCommerce platforms will be a great challenge to businesses. The greatest challenge business owners are facing is how to design their websites to fit on such small devices. Make use of an expert web design team to help you solve these problems.