Does your Domain Name Have an Imact on your SEO
Choosing the appropriate domain name used to have a significant influence on your search engine rankings. Things have changed somewhat, though, in recent times.
There was a lot of buzz around exact match domains (EMDs). Because the keywords were included in the domain, Google would give you a boost in search results. That was enough to give a website credibility and ranking power.
On the surface, it appears to make sense. Websites like www.bestcpudeals.com and www.buyaprocessor.com would appear to be the top locations to find PCs for sale if you ran a Google search.
To boost their search engine rankings, several organisations exploited subdomains and subfolders to cram more keywords into their URLs. A website might create a page with the URL www.abccpu.com/buy-a-cpu in order to gain immediate SEO benefits.
After then, things began to shift.
For authoritative websites, Google discovered that they required more than a superb domain name. Many additional characteristics, such as referring sites and reputable information, were incorporated into the new algorithm.
The results page clearly demonstrates the importance of the site's content. Search engines used to bold terms in their title tags, which typically contained the website name. Schema markup or information from the site now highlights keywords in the search enquiry while looking to buy a computer.
All of this means that keywords in domain names are no longer a guarantee of a high search engine ranking.
Contact us if you need help deciding on a domain. We're here to assist. Get in touch with a domain expert right now.
Is the Domain Name Relevant?
Absolutely. Choosing the correct domain name is an essential aspect of any marketing plan. Make sure the name of your firm matches the name of the domain you chose.
A URL's name isn't the only thing to keep in mind. The top-level domain (TLD) part should be considered. It doesn't matter if you have a.com,.org, or.computers domain name (or any of the other thousands of options). A.com domain suffix is the most common choice for businesses and organisations since most potential clients think that's how your website address would end organically. In other words, if your domain name ends in.com, they'll be more likely to visit your site.
Paid Search Advertising (PPC) and Domain Names
PPC is one area where domain names may have a greater influence. Having a keyword in the domain may help with ad placement if you are limited in the amount of space available for them. Product-focused PPC advertising are more commonly clicked by customers than company-focused ads.
When the location is included in the domain or subdomain, local SEO results can be much better.
Using a.job domain suffix can help a job posting site rank higher, according to John Mueller, a Google Webmasters expert. Although he says "no," there's more to his response than that.
If your domain finishes in a country-specific TLD, such as.uk or.de, this might also be an issue. If someone is looking in that place, these websites are likely to have a higher clickthrough rate.
Is it time to change my website's URL? Is it a good idea to change your exact match domain to anything else?
There is a good chance, but it all relies on the situation.
Changes in domain names aren't necessary for well-known businesses and websites. Don't mess with a winning formula if you've put in the time and effort to establish a strong brand.
Instead, concentrate your SEO efforts on generating high-quality content, establishing backlinks from trusted sources, and obtaining positive reviews and important references.
If you're just getting started and your firm is younger, you may want to think about making a transfer. Your firm may desire to expand its product or service offerings outside the term in your domain name as it expands. An exact match domain name might impede your future growth.
To achieve the best SEO results, you need to focus on tactics that go beyond merely using keywords in your content.
No matter how long your company has been around, it is critical to have a strong SEO plan in place. We can aid your business by offering SEO services that are completely controlled and sophisticated. Get a free estimate by contacting us today.