Creating an original website is a good way to develop a strong brand image. Make your website stand out with the following custom design tips.

The first thing to do is to take a good look at your site. You need to make sure it appeals to potential customers and the search engine robots that determine your site’s ranking. By making your site more attractive to customers you can improve its ranking. Make sure your site is clean and easy to navigate. Have a few friends try your site and let you know what they found difficult or confusing. Allow your users to send you feedback as to what they would like to see from your site.

Interaction Makes it Personal

The visual layout of your new website will determine how long potential customers will stay there. Creative fonts are fun to work with, but do not usually lead to effective presentation. Stick with standard fonts that are easy to read and portray a professional business. Those who purchase products on the Internet will feel more comfortable if you appear to be legitimate.

Choose a layout that is interesting, yet not too flashy. Make sure that it has the capacity to be updated easily and has all the features that will highlight your products in a positive way. Add a blog for the personal touch and update it regularly. Customers like to feel they know who they are doing business with and appreciate the time you take to talk about your business and products. Chat about featured items and give information that would not normally be included in standard product descriptions. Suggest how the product or service could be used in creative ways.

Look at what your competitors are doing on their site, blog, and social networks. Pay attention to colour patterns, logos, and navigation features. It is important that your site looks very different from other sites, so potential customers will not get brands mixed up. Learn from the mistakes of your competitors and make sure you add the missing elements to your design. Once your site is online, visit your competitors’ sites and pay attention to changes made.

Creating an original site means you should challenge the most basic characteristics of a site. Look at templates offered on blogging platforms to get an idea of what can make a site look too generic. Websites are organised in different boxes: the main article is placed in the middle and the menu is placed to the one side or at the top of the page. This structure makes the site easier to read and navigate. If you decide to use a very unusual structure, make sure your site remains easy to navigate.

Interactive online content is an excellent way to help people remember your site. Your interactive content should not get in the way of the user’s navigation. You should integrate your interactive content with the information present on your site. Make this content fun and interesting so that people will visit your site again.

You could for instance provide your visitor with an application or a game allowing them to design their own products or personalise yours and share the results with their friends. Making your menu interactive to help people find what they are looking for is a good option, too.

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Make sure you develop a design that is compatible with your search engine optimisation strategies. If you are going to add interactive content to your site, keep in mind that search engine spiders will not be able to analyse this content. This means they will not follow the links in your menu if it is interactive.

If you plan on using languages not recognised by search engine spiders, make sure you describe these elements with strong keywords. You should also avoid making your code too complex. Keep your code simple by using a separate external CSS sheet to define colour patterns and the emplacement of your different elements.

You should use these tips to create a website that stands out to your readers. Do not hesitate to hire a professional or to learn new languages to open more possibilities for your web design project. Let us make you web design goals a reality.