Researching keywords is a lot more involved than simply coming up with fresh ones. Determine which ones you'll utilise in your content strategy by analysing them.

As a general rule, it's better to start with a decent keyword before creating content around it.

The number of times a term is entered into a search engine in a certain period of time is known as the "keyword search volume" (usually a month).

The more people searching for a certain term, the more likely it is that your site will appear in their search results.

Looking at the long-term trend is usually a good idea (Google Trends is an excellent tool for this, and its data is also incorporated in KWFinder's UI).

Keywords that are naturally more popular at specific times of the year are known as seasonality (such as Christmas holidays, summer, etc.)

A keyword's worth may be determined by more than just its search volume. You should also think about the possibilities for profit. The more competitive a keyword is, the more difficult it is to rank for it.

Using a scale from one to ten, the measure takes into consideration the link profile strength of each page on the first page of the search results for the specified phrase. As a result, it is presumed that it is more difficult to rank for a term when there are several high-authority websites.

We may infer that it will be very simple to rank for the term if, on the other hand, the results page comprises websites with lesser authority

Which keywords have a decent difficulty level?

Quite simply, the easier the keyword is to find, the better...

A good example of this is the keyword "best workout to reduce weight," which you can come across when running a fitness blog. I think it would be a wonderful fit for your site because of its high search volume.

Because of this, it's nearly hard to rank for this keyword unless your site has an enormous amount of authority.

Focusing on less competitive, more narrow keywords may thus be a wiser strategy.

There are a number of keywords that might be used, such as "best exercise for chest fat."

The term has a lesser search volume, but it is also easier to rank for. As a result, you have a good possibility of outranking the competitors and achieving keyword prominence.

Also note that while though the keyword difficulty measurement provides you with an instant view into how much competition there is for each term in question, you should not stop there...

Consider the following:

Keep in mind that the amount and quality of your rivals' backlinks is the sole ranking element that matters.

In addition, the following factors enter the picture:

The more authoritative your website is, the less essential the Keyword Difficulty measure is for you. This is a subjective consideration.

The difficulty measure does not take into account the quality of the page's content, as stated above. Higher-authority websites can be overtaken by lower-authority websites with superior content if that information is more relevant.

In certain cases, there isn't enough information available to satisfy a user's search goal. As a result, high-authority pages that merely make a passing reference to the subject receive a higher ranking from Google. You may easily outrank them if you target the topic directly and better meet the user's search intent. The third and final leg of the Keyword Tripod Rule is strongly linked to the keyword's relevancy.

Key word Intention

Using search volume and keyword difficulty to gauge a term's popularity and ranking potential is one thing; using search intent is another.

Because the keyword's search intent does not align with the information in your post. It's not a transactional term because consumers aren't looking for a specific product, but rather evaluations of the greatest adjustable weight benches on the market.

There is a commercial intent to the phrase, since the search engine returns the top listings and reviews.

A focus keyword can't be found if you don't pay attention to the relationship between the type of keyword and the sort of content that you're targeting.

What is the best way to tell what a person is looking for?

A keyword's search purpose might be difficult to decipher at times.

A search for "home gym" may be motivated by a desire for home gym design ideas or by a want to purchase specific home gym equipment (transactional or commercial intent).

In the end, search engines face the same challenge. Even though they don't always get it right, they try to deliver results that are most likely to please the user based on the vast quantity of data they have.