The Impact of Page Speed on Mobile SEO
Page speed has always been an essential factor for SEO, but with the increasing number of mobile users, it has become more critical than ever. In 2018, Google announced that page speed would be a ranking factor for mobile searches, making it even more important for businesses to prioritize their mobile site speed.
Why is Page Speed Important for Mobile SEO?
When it comes to mobile SEO, page speed can impact both user experience and search engine rankings. Here are a few reasons why:
1. User Experience:
Mobile users have become more impatient than ever. According to Google, the average mobile page takes over 15 seconds to load, but 53% of users will abandon a site if it takes longer than three seconds to load. Slow page speed can lead to a poor user experience, causing visitors to leave your site, increasing your bounce rate and lowering your conversion rate.
2. Search Engine Rankings:
Google has always emphasized the importance of providing a great user experience. With mobile searches surpassing desktop searches, Google has started to prioritize mobile-friendly sites. In addition to that, Google announced its mobile-first indexing policy in 2019, which means Google now uses the mobile version of a website for indexing and ranking.
Mobile page speed is a crucial factor in mobile-first indexing. Slow page speed can negatively affect your mobile SEO, leading to lower search engine rankings and reduced visibility.
How to Measure Mobile Page Speed?
Before we dive into how to optimize your mobile site speed, let’s first look at how to measure it. Google offers two free tools to measure mobile page speed:
1. Google PageSpeed Insights:
Google PageSpeed Insights is a free tool that analyzes the performance of your mobile site and provides recommendations on how to improve it. The tool measures both mobile and desktop page speed, providing a score out of 100. A score of 90 or above is considered fast, and a score between 50 to 90 needs improvement, while a score below 50 is slow.
2. Test My Site:
Test My Site is another free tool from Google that measures mobile site speed. The tool provides a score out of 100 and measures both page speed and mobile-friendliness. The tool also provides recommendations on how to improve your site speed.
How to Optimize Mobile Page Speed?
Now that we understand the importance of mobile page speed and how to measure it, let’s dive into some tips on how to optimize it:
1. Optimize Images:
Images are one of the most significant factors impacting mobile page speed. Make sure to compress your images and use responsive images that are optimized for mobile devices. This can help to reduce page size and improve site speed.
3. Use AMP:
AMP (Accelerated Mobile Pages) is an open-source project that allows you to create mobile-optimized content that loads instantly on mobile devices. AMP pages are optimized for speed and can significantly improve your mobile site speed.