It's never too early to get started on a great holiday social media marketing strategy. Every business's busiest time of year is the winter holiday season. Americans spend an average of $998 on holiday presents each year. It's essential to change your marketing plan to take advantage of the shopper frenzy.

Why use social media?

It's critical for firms to include a social media strategy in their marketing plan. More than 3.6 billion individuals throughout the world will be using social media by 2020. As of 2025, it is predicted that there will be an estimated 4.41 billion people using Facebook. If you want to create your brand, promote your products, and educate your audience, social media is a terrific place to start!

Social selling and social media marketing are essential components of a successful social media strategy.

No, they are not the same thing at all.

When it comes to direct sales, social selling isn't the best option. You need to get your name out there so people can know you, for example, to develop brand awareness Typically, a person is exposed to a company's name seven times before making a purchase. For obvious reasons, this is referred to as the marketing rule of seven.

Soliciting and nurturing leads on social media falls under the banner of social selling, which is a good place to start. Why? Due to the fact that leads are not always a straight sales opportunity.. Recognition and a connection are usually what people are looking for in this situation.

When it comes to social media marketing, it's all about bringing people to your site. Click-throughs are the first step in increasing the number of potential customers who see your website and, in the best case scenario, make a purchase.

An effective social media strategy should have both of these objectives in mind. Create a marketing strategy for the Christmas season that incorporates both aspects to promote sales and business growth.

Planning for the holidays through social media

A strategy must be planned before it can be put into practise. In order to develop your plan, we suggest following these four steps:

Step 1: Take a look back at what you've already done.

As long as you aren't a new firm, you should never go into the Christmas season without some sort of plan. Make use of facts from previous years to inform your strategy for current year. What questions should you ask yourself?

What tactics did you employ????
What did you do right?
Which of the following did not work for you?
How frequently did you update your blog?
Was there a specific image you used?

You may use this information to assist design your marketing strategy by analysing this data. There may be search engine optimisation strategies that you may use if you know which sites get the most traffic.

Step 2: Set Goals That Are Achievable For You.

Defining what a company's success means is the first step to making it successful. A specific number of goods is what you're after, aren't you? If so, what is your target for the total amount of profit? Instead, are you concentrating on growing a fan base for next year's planned products?

You should set objectives that are attainable, but yet challenging enough to push you to new heights. As a team, it's important to know what your goals are. Putting them too low is demotivating, while setting them too high sets everyone up for failure. With the aid of your goals, it will become clearer how to proceed.

A Strategic Content Calendar is the third step in the process.

As far as content and strategy are concerned, timing is crucial. Make a list of the posts you want to write and set a time for each one. What Black Friday deals are you planning? In addition to Black Friday, there's Cyber Monday.

Other ideas include giving a last-minute Christmas discount, advertising the final day to obtain free or on-time shipment, spotlighting certain goods each day, or writing instructional posts on how to use your products in unique ways.

Knowing where you'll post your material is yet another critical step in creating your editorial schedule for the year. In the run-up to Christmas, it's a good idea to spread the word via social media. Each platform has its own advantages:

Most organisations have a hard time deciding what to publish on social media that isn't a bargain or a feature announcement. Don't be afraid to get imaginative and employ holiday-themed or holiday-inspired themes. Take time to get to know and understand your consumers. Do not be afraid to experiment with different types of advertisements. Don't be afraid to play around with visuals and humour, but don't go overboard.

Track Your Metrics in Step 4

Keeping track of your strategy's metrics helps you determine what is and isn't working for your company. What works for one social media platform may not work as well for another. If you discover this, you may adjust your strategy accordingly. The following are some metrics to keep an eye on:

Observations and remarks
Shares, follows, and makes mentions
Size of the audience that each post reaches
Each platform's click-through rates
The total amount you paid
For the first time in a long time, visitors
Inbound and outbound referrals, respectively
The number of people who visit a website's landing page.

These can assist you adjust your plan over the Christmas season, but they can also serve as a roadmap for all future tactics as well.

Using the Services of an Expert

Our team is here to help you with any questions you may have about starting your holiday marketing campaign. Our SEO services encompass social media marketing and website optimisation, which means we are SEO professionals that can help you improve your site and plan for optimal strategic outcomes.

When it comes to building an effective social media holiday plan, don't wait too long.