Now is the Time to get your Website Ready for Holiday Traffic
Now is the Time to get your Website Ready for Holiday Traffic
Starting now, your website should be ready for all the Christmas shopping traffic that might be coming your way.
Even though it's still a few months until the formal holiday shopping season begins, you need to start preparing now if you want to take advantage of this chance. In order to meet their sales targets, many companies look to the Christmas season, yet they always find themselves rushing to deal with the increased traffic or urgently attempting to attract additional clients right before the deadline.
Make sure this Christmas season goes as smoothly and financially as possible by preparing your website now.
To get started, conduct an SEO audit.
An SEO audit will examine a variety of factors that might affect the performance of your website. Various technological and structural issues, as well as on-page SEO performance, need all be addressed.
Constructive audits go beyond simply pointing out the flaws in a system. When a result, you'll be more prepared to seize new chances as they arise.
In either case, the audit should give you with the information you need to formulate a plan of action, which includes:
1. People rush about over the holidays, which can lead to long waits. Customer discontent and lower conversion rates can be caused by even a second or two delay in the average load time of a website. During the holiday season, you just cannot afford to suffer those setbacks. Content and graphics should load smoothly. If it doesn't speed things up, it may be time to go further into the website architecture and seek for alternative methods to lower load times.
2. The ability to be accessed via a mobile device - Because of recent global events, more individuals are buying on the internet than ever before, and they're doing so on their mobile devices as well. "Oh remember, I forgot to get Soandso something this year," is especially true for last-minute shoppers. "It's best to order it immediately." They're going to order something on their phone before they forget.
Is your site's bounce rate too high or too low? Is it possible that they are not purchasing anything? In spite of the fact that the basket is stocked with possible purchases, are they abandoning the cart? You need to address these issues to guarantee that your vacation visitors don't depart without completing a purchase because of a high bounce rate.
3. There is a lot of work and effort that goes into ranking for new keywords, but this audit can help you figure out how to make a few easy changes to your approach for the Christmas season. Begin by focusing on terms like "cheap," "shopping," "in stock," "for sale," "buy," "for Christmas," etc., which indicate that the consumer is ready to make a purchase.
4. Opportunities for new content - What will be the first piece of content that your consumers see? When they come, what are they searching for? Customer complaints and the need for action may be addressed by adding fresh material to the site.
5. An audit, like many other SEO tasks, will take some time to do properly. You can receive an initial list of mistakes and broken links by using a simple web crawler, but a thorough audit goes much farther than that.
Your website and business will benefit from the findings of this audit, which must go to the source of any issues and identify how correcting them can lead to new chances.
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Don't Put Off Exploring Your Website in-depth.
SEO is a long-term process. It might take some time to locate the problem. There is a period of time required for the modifications to be implemented and for the search engines to recognise them and make the necessary adjustments in your rankings. It takes time to figure out what's working and implement a strategy to expand on that success.
For the sake of the Christmas rush, it was imperative that you begin planning your website's preparations as soon as possible. There are times when starting today is all that is necessary.
Prepare Yourself for Traffic
The more you update your website and provide a variety of specials, the more visitors you'll see.
If you're ready for it, this is wonderful.
Your website may, in reality, be slowed or even crashed by too much traffic if you're fortunate enough to have a lot of visitors.
If that happens, you run the risk of driving away clients to your competitors.
Make sure that your hosting provider has enough bandwidth to manage the incoming traffic by checking with them.
Bring Customers and Search Engines together by making your products sparkle.
Your product or service's names and descriptions should be optimised to the fullest extent possible at this time. Meta descriptions and titles, as well as product descriptions and titles, are included in this category Look through any other information on the website and make sure it's appealing to both your consumers and search engines.
Headings and subheadings, body text, and alt attributes of images should all be checked to ensure that keywords are being used properly. Any links should have effective and descriptive anchor text as well as a URL that is both search engine friendly and easy to remember.
Is it possible to include new terms into your writing naturally? Is there anything you can do to improve the overall experience for your customers? All of these factors should be included in your website's SEO services. But there's more to it than that.
Is the look and feel of the website stale to you? Is a holiday-themed theme going to benefit you this year? Consider making tiny changes to the design, such as adding clearer navigation, fresh pictures, and more compelling calls to action, while you're at it.
Make a Plan for Your Promotions
To be ready for the Black Friday rush or a prolonged holiday season offer, your website has to be optimised for its intended audience and user base.
The sooner the better.
Preparing for social media postings, developing fresh images and headers, and constructing the sites are all part of this process. Additionally, any promotional codes should be checked to ensure that they work as advertised.
The promotion's specifics should be made very clear. If you can't get it out in time for the holidays, make it obvious. So that no one is disappointed by missing out on a wonderful offer because they were a day or even a few hours late, you should remove the promotional page as soon as inventory or capacity is depleted.
The season is a great time to display some of your most popular or lucrative goods on your website, even if you aren't discounting or running a special deal. You should put them at the top of your site and promote them on other pages that are more relevant.
For an Aggressive PPC Campaign, Create the Perfect Landing Page.
Many businesses can benefit from Google Ads and sponsored social media advertising, especially if they don't have the time or resources to devote to a full-blown SEO effort. Because PPC allows you to target particular audiences and guarantee that they see the items they're interested in, you have the ability to take advantage of a lot of the holiday traffic.
Even so, it's crucial to keep in mind that proper management is needed to achieve this goal. As more and more people compete for the same profitable phrases, prices might rise. Bidding wars aren't worth getting involved in if the outcome isn't going to be profitable.
However, you'll need a successful landing page (or pages) on the website to keep these visitors moving towards a purchase once you've mastered all of this.
As long as your PPC campaign is linked to regular product pages, this can work effectively in many cases, but you can really hammer home the holiday promotion by developing special landing pages.
If you have a well-designed landing page, anyone can easily acquire your stuff. The page should not be overloaded with needless details. It's important to make it easier for customers to find their way to the checkout page. It's fine to presume that if someone clicked on your ad and ended up on this page, they're already interested in your goods. The only thing left is to provide guidance on how to move on from this point forth.
SEO takes time, even if you didn't notice the "totally subtle" indications in this piece. Once the Christmas season arrives, you must begin preparing your website now to attract and convert as many visitors as possible.
The sooner you start, the sooner you'll get the outcomes you want in your life. It begins with a thorough review of your website and doesn't conclude until the conclusion of the season.