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Make Your YouTube Videos More Advertiser Friendly

There are common questions being answered by Google regarding its guidelines when it comes to advertising and sharing for full monetization status. Not only does YouTube answer questions about its advertiser-friendly guidelines, but also gives advice on how to help your video creation in order to achieve full monetization.

YouTube’s rules, which are the advertiser-friendly content guidelines governing which videos will be earning full monetization privileges and which will be only partly monetized. YouTube has expanded over the past year in regards to its advertiser-friendly guidelines page, using a significant amount of new text.

However, all of this could seem like a lot to digest if you don’t have much experience in making money using YouTube. The aim is to make its guidelines as understandable as possible, however, creators might find themselves asking questions and needing answers along the way.

There’s also a Q&A video posted by YouTube to add clarity on the subject.


Content That Is Dangerous

It’s stated in YouTube’s guidelines that ‘dangerous’ content can’t be monetized, but how do you know when content is too dangerous to be placed in ads? Content can be valuable, yet have an element of danger.

For instance, an ad that contains welding information could be showing dangerous information, however, it provides value to the relevant people. Content that’s dangerous is acceptable as long as it has no display of distress or injury.

In other words, as long as no one visible in the video/ad gets hurt or seriously injured it will be acceptable and creators are allowed to run ads on it. Also, when the use of dangerous equipment is used, it’s necessary to ensure that all protective wear is worn and visible.

Content That Is Controversial

When creators are covering a subject that’s controversial, how can they keep their content advertiser-friendly? Content regarding controversial issues has one exception even though it’s exempt from monetization.

Content advocating against acts that are dangerous is automatically considered advertiser-friendly. Like for instance a video that is against violence can easily be monetized, as long as the act itself isn’t shown.

However, one thing to keep in mind is, one cannot monetize the first-hand experience in regards to controversial issues. For instance, it would be much more appropriate to post a video regarding a protest than posting one with you involved in the protest.

Content regarding personal experiences is less likely to get more ads. You will earn full monetization if you’re reporting from a third-person perspective.


A streamlined process is offered by YouTube for the running of ads and lets you incorporate a self-certification questionnaire into the upload flow. It also asks creators to review the advertiser-friendly guidelines from YouTube, indicating whether or not the uploaded video follows all the rules.

This questionnaire allows creators to instantly run ads, where there would be a delay previously between the video upload time and the ad activation time. However, videos are still part of YouTube’s review, and if the questionnaire isn’t correctly answered it will potentially impact the creator’s accuracy score.

It’s important to have a high accuracy score because it can make a difference between a video running ads or not. Whenever there’s a disagreement with a creator’s decision on the questionnaire, how to proceed is determined by their accuracy score.

A creator gets to prove themselves trustworthy with a high accuracy score.

Firearm Content

When it comes to firearms-related content, YouTube has fairly strict rules. Anything regarding, selling, buying, or using firearms can’t be monetized. A question was submitted asking about 3D production and design of firearms and unsurprisingly that type of content isn’t eligible for ads at all.

Firearms are only allowed to be shown while in someone’s holster or being seen in a video-only while maintaining the ability to serve ads. As long as there’s no violence, footage of firearms is completely fine.