Maintaining a blog where relevant material may be created for site users and customers is one of the finest things businesses can do to boost their SEO results. You can profit from a blog, even if you don't think you can write material about your items.

Your website's success will depend on how well you use it.

With regards to search engine optimisation (SEO), there has been a long-standing debate about how subdomains affect search engine results.

When adding a blog to a website, a subfolder, also known as a subdirectory, is preferable than a subdomain since it is easier to maintain.

How are subdomains different from regular domains?

A subdomain would have an address like: www.blog.yourdomain.com.

You'd create a subdirectory named www.yourdomain.com/blog.

At first glance, it appears to be a minor difference, yet it has a tremendous impact.

To make the blog part of the main domain, a subdirectory is needed. Any SEO you perform on it will have an impact not only on the page itself, but on the entire domain.

Google hasn't had much to say in the argument. As of this writing, their official position has not changed since John Mueller's remark in December of 2017. Using subdomains instead of subfolders is fine, he argues. It may take a few days to learn to crawl both ways individually, he adds.

Separate crawling is the key to this situation.

As a separate site, a blog on a subdomain is crawled.

It is crucial to recognise that there are two primary aspects that influence SEO results: content and links.

Having a blog on a website helps to establish the domain's authority since it delivers valuable material for users. Content that is well-written generates inbound links, which in turn contributes to the overall success of the campaign.

Content and links that reside on subdomains are crawled independently, therefore their results and authority are likewise separated.

It won't hurt you, according to Google, but it also won't help you. A well-integrated blog and website may assist boost traffic, rankings, and money by merging the results of the two.

Contact us if you need help deciding on a domain.

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Is There a Use for Subdomains in the Real World?

No, we're not saying subdomains are bad. The usage of a subdomain can be beneficial or even preferable in some cases. If you have many audiences and languages, it might be easier to manage pages and sites.

The trick is to use them as different sites.

Many businesses that operate in more than one country may have various prices or languages on their website because of this. Through separating them by subdomains, they may be considered as different websites while still being linked to the primary domain. For blogs in many languages, subdomains may be useful.

The usage of subdomains is another wonderful example, as is the addition of a Shopify site to the mix. A subdomain is a good option for ecommerce since it keeps the blog distinct from the ecommerce portion of the company.

Because Google treats subdomains and SEO results as independent entities, you should, as well. Your company's marketing staff needs to treat each subdomain as an unique website, which necessitates different plans for local SEO and link-building for each one.

What we think you should do

To improve your search engine optimisation (SEO) efforts, it's important to incorporate a blog into your business plan. We frequently recommend it. Keep the best content together and focus on guiding traffic to the main domain for the most benefit.

As a general rule, we advise against using subdomains for anything except the most essential functions. If a web designer prefers to build subdomains rather than subfolders, this may be the reason why a site is set up this manner. There may be a need for a new website if that's the case.

In the long run, it's worth the effort to migrate from subdomain to subfolder.