Is SEO Dying Every Year Now That's a Slow Death! LOL
At the beginning of every year, someone tells us that SEO is dead! Well, it's been dead for almost a decade now!
SEO is alive and well, and it's thriving! There is no need to thank you:). When it comes to online marketing, it's now all about Google. It's where you want to be seen because of its dominance in the search engine market. As an SEO company, our methods have evolved over the past five years to stay up with Google's ever-changing algorithms. There are more moving parts in search engine optimisation than ever before.
On the other hand, if you are basing your belief in the demise of search engine optimisation (SEO) solely on the fact that you've hired an SEO company based solely on an email that claims you don't rank and for the price of a cup of coffee a day they can get you to the top of the rankings, you are correct.
Good SEO is alive and well, so let's get to it!
Is SEO Doomed?
Our roster of specialists grows as Google evolves and becomes more demanding in what they want from a page. Those days are long gone when you could just post lousy content and get a few mediocre backlinks and rank.
In today's world, it's not enough to only think about the algorithm and what it wants; it's also important to think about the user and what their requirements are as well.
So, these are the most important things you need to keep in mind to keep your SEO alive and well!
Unique and Instructive Material
So you need content that is captivating as well as informative or has a goal to assist visitors become informed or solve an issue.
Since Google wants your site to load quickly, technical SEO has become increasingly critical. However, it is also a concern for the user and their engagement with your site, and hence a ranking factor. If a site takes too long to load, visitors will leave and your hard work will go to waste. As a result, make sure that the website is an SEO Friendly Website, which should already be taking care of this.
Link Quality: Previously, any link was good; now you want high-quality connections from relevant sources in your business. When it comes to link building these days, what are some of the most common methods out there? In order to gain high-quality links, it's more about link-building and outreach. A simple definition of "outreach" is making an effort to gain a link from a high-authority site. High-quality content and a quick website loading speed will aid in this regard. When it comes to links, most website owners that have a solid site will avoid a slow-loading, low-quality site. Make sure your material is of great quality so that your link can be a nice one!
You can't go wrong with a little social media! – Despite the fact that social media management isn't a must, it's a good idea to keep an eye on your accounts to see if any of your material is shared or becomes viral.
Adding high-quality photographs to your website might also help you get noticed.
Make Your Website More Accessible – Creating a user-friendly website is essential! Bounce rate and time spent on your site are two factors that Google considers when determining whether or not you deserve high rankings.
Many indications exist, but these are the most important to keep your SEO alive.
SEO and the Spread of Word of Mouth
Why would a business engage in search engine optimisation when there are so many other methods to sell their products and services online? More than anything else, it's about increasing your brand's visibility and earning high search engine rankings online.
Google receives more than 40,000 queries each second!
40,000 inquiries are made on Google every second, so why wouldn't you want to show up in the results for relevant search terms? It is possible to gain a significant amount of brand exposure by constantly showing up in relevant search results. When people see you all over the place, they begin to think of you as a well-known figure in your business. This not only raises consumer awareness of your brand, but it also establishes your credibility in the marketplace. The best way to create your brand and get a new customer is to combine this with helpful material that demonstrates your expertise in your area.
There's no reason why you can't just buy PPC ads.
While Google and other networks allow you to pay for advertisements, this may quickly add up! Long-term investments in your website's optimisation may save you a lot of money in the short term. When a firm is just getting started online, it's common for them to start with a PPC campaign in order to gain rapid visibility, and then gradually reduce their PPC spend as their SEO efforts begin to pay off.
AdWords PPC works, but it's like renting. You're out the door the moment you don't pay! As if you were buying a house, search engine optimisation is akin. It's a long process, but once you have it done, your house will endure a long time!