Increasing the visibility of a business on Google
A effective local SEO strategy relies heavily on the quality of your business profile. Having a Google My Business page offers your business an online presence with all of the information that people are searching for in search results.
It's time to raise the bar. Rich snippets and other search features are rapidly being implemented by Google in an effort to provide answers directly within the search engine. Users are increasingly relying on search results pages to provide them with all of the information they need with just a single click. You can ensure that customers get all the information they need about your company in Google's search results by improving your Business Profile.
Boost the quality of local search engine results. For Business Profiles, Google examines activity and quality of information in addition to apparent signals like location and relevance. By regularly updating and refreshing your listing, you'll obtain better results and more exposure in the long run.
Your Google Business Profile's Optimization
Now that you realise the importance of your Business Profile, we'll guide you through the process of setting it up step-by-step.
Sign up for a Google My Business account
You'll need to create an account before you can do anything else.
Go to google.com/business for more information. Click "Manage Now" and then "Add Your Business to Google" to get started.
Pick a Name and a Category for Your Company
Create a new account using the name of your company. Your business category will be determined once you pick a name for your company.
Create a profile for your business online.
Be as descriptive as possible while selecting the appropriate category. Choose "Bankruptcy Attorney" or "Family Law Attorney" instead of "Attorney." In addition to the drop-down list of suggested categories, you may browse the whole list of over 3,000 categories to discover the perfect fit.
You may utilise your company category to assist Google understand what your firm does and help people find you based on common keyword searches. It's essential for a high ranking in search results.
Consistency is key when you fill up the blanks in this basic form.
Using local company listings, Google will verify that your contact information is accurate and up-to-date. Your company's ranking on Google will suffer if there are discrepancies in your content.
Your credibility might be tarnished if Google discovers discrepancies. Adding more keywords is considered spam, and it might result in your profile being omitted from search results.
Configure the Area of Responsibility for Your Business or Organization
Your delivery area can be specified once you've entered your actual address. Enter the places you service on the following screen if you travel to clients' locations.
Verify Your Account.
You'll need to authenticate your account once you've set up your profile. A "Verification Needed" warning will appear on your dashboard. To proceed, click the "Verify Now" link.
For the time being, Google has also indicated that all of the functions of Google My Business Dashboard would be migrated to Google Search/Google Maps in the coming months. Thereafter, the website will simply be required to maintain several business profiles in one location As soon as any of the characteristics listed below undergoes a change, we'll make an update to this post.)
The methods available to you for confirming your account will differ according to the nature of your business. Some local companies can verify over the phone or by email, but most businesses require a postcard to be mailed to the address on file.
It is a requirement of Google that your short name be linked to your business name (or the name people use to refer to your business). Adding a place to your name is a simple approach to make it stand out.
Additionally, you may set up several business profiles for different locations using the [company name][location].
You'll want to optimise your business description for search as you would any other piece of content. Your text's beginning point should be two to three key target keywords, one of which should be a geographical keyword.
Profiles on social media
You must ensure that your data is consistent across all platforms in order to benefit from this.
Verify that your social media profiles and business profile all utilise the same company name. If a social networking platform demands it, finish the verification process. Taking these steps demonstrates to Google that your account is legitimate.
As part of your SEO strategy, you'll want to incorporate schema markup into the design of your website. Your website and your social network accounts may simply be linked to one other by utilising the sameAs attribute.
Your Google Business Profile is no exception to the rule when it comes to the importance of visual material.
Compared to companies without images, those who add them see a 42 percent increase in Google Maps requests for driving directions and a 35 percent increase in website visits. That's what Google says.
Adding photographs to your Google Business Profile is a great way to enhance your profile even more.
Select a photo that best portrays your company's image for the cover photo. Do not be concerned about the fact that users will view various images based on their search query.
Upload at least three images of your business's exterior if it is a physical location. Make an effort to take them at various times of the day and in various lighting situations to achieve the best results.
There should be at least three images of the interior of your business that depict a welcoming and welcoming ambience for customers if your business has a physical presence.
Make sure to include at least three images of your team members. There should also be at least three images of your team members serving or working with consumers.
For example, an espresso bar would include pictures of their speciality beverages while an appliance store might feature pictures of the cookware and bakeware they sell.
Consider making a virtual tour to get more people involved. Users may get a more complete picture of your business by including 360-degree pictures on your website.
Reviews left by other customers
As more and more people rely on online reviews to make purchasing decisions, businesses need to accumulate favourable ratings in order to attract new clients.
When it comes to gaining an advantage over your competitors, internet reviews may help you do just that.
It's critical to swiftly gather a stockpile of positive ratings from your greatest customers if you've been neglecting your customer reviews... while developing a strategy that will allow you to consistently produce high-quality evaluations.
If you don't have a well-optimized profile, you may not be visible to potential clients in your area. To find out more contact us today.