How can marketers generate content that can be linked to in order to increase traffic to their sites?
Link building is generally associated with the acquisition of high-authority backlinks. To be successful in link building, quality content creation must take precedence above all else.
There are many individuals who believe their outreach is the problem with their link-building operations, but in truth, the problem is with the content itself.
"You need to think about the individuals that you're reaching out to if you want to be excellent at link building," he continued. Think about your audience and what you can do for them."
If you want to build linkable assets, you need to know what your target audience is interested in, and what content types they like.
Is link building a thing of the past? It all comes down to who you ask.
Types of material that are particularly well-suited to being linked to.
To reach a larger audience, relevant material must be presented in an appealing fashion. This can help readers and search engines better understand the importance of the content.
Informational/educational articles and resource guides, are two of the most successful forms of content that drive link-building.
The goal of an educational article is to provide readers with the knowledge they want in a clear and understandable manner. As far as feasible, the material in these pieces is written in a "how-to" or "FAQ" format. Additionally, they're really beneficial due to the fact that they might be used to virtually any industry.
For marketers, it ties your website with relevant audiences and themes that are being addressed. The audience reach of content hosted on third-party sites is increased even more.
It's possible to get a lot of mileage out of resource guide information if you post it on your own site. In order to get backlinks from a long-form article, marketers that take the time to go into detail about their subject matter will be more successful.
Accordingly, we're also connecting our site with a lot of great resource pages on the web. The article's structure and highly relevant content helped us generate promising results. Some of the best.edu connections came from public school.
I also caution SEOs against obsessing on domain authority (or DA, which is not a factor in Google's ranking system) while building links to their sites. It's possible to lose out on valuable, low-authority resources if you focus too much on high-authority sites.
How to increase traffic through the creation of content that is linkable
If you want to connect with other relevant sites around the web and grow your audience, you need linkable material that is both useful and valuable.
The more relevant and useful your material is, the more likely it is to be shared. If your material resonates with your audience, it will be more likely to be shared and linked to than anything else.
If you can help people with their difficulties, people will link to you.