Backlinking in a Nutshell
When it comes to search engine optimisation, link building is one of the most divisive topics. In spite of the dispute, it is still a critical factor in determining a website's search engine results.
Link building may be a major factor in achieving organic search engine rankings if done correctly. Your content, your reputation, and any valuable tools or unique information you bring to the table will all earn you links if done correctly.
When it comes to search engine optimisation, our approach is to blend traditional marketing methods like press releases with outreach to locate the most relevant links for a certain site.
The Penguin penalty has made link building much more difficult, and it must be done correctly in order to get long-term organic benefits. If you're looking for a quick approach to gain links that aren't in accordance with the best practises recommended by search engines, you're going to have to take a chance on getting detected in an algorithm or worse, a manual review.
Link building should be done in a sustainable way that does not harm your website in the long term. Even if a search engine decides that a present practise is something they don't like, it doesn't mean that the algorithm won't alter at some point.
Is Earning Links a Priority in Link Building?
If you want people to link back to your site, you need to supply them with useful and interesting content. In the form of textual material, such as an article, or a valuable video like a lesson or dissertation may be done in this way. As long as the content is original and provides value to the reader, it can be used as link bait. White-hat links may be built by using this knowledge and spreading it widely.
Links from Press Releases
We work with you to acquire relevant newsworthy material to compose a press release about your site, which we then publish by newswire to hundreds of respected news sites. In the press release, you'll find connections to your website that are relevant. When used in conjunction with other approaches, this creates a more natural connection profile. If you misuse it, the results might be detrimental rather than beneficial.
This is the most time-consuming, but also one of the most effective, methods for acquiring connections. We present relevant material or a useful tool to relevant sites in your sector and adjacent industries and ask them to link to it since it would be helpful to their readers.
In this strategy, outreach and the creation of high-quality content are coupled to publish it on sites relevant to your sector, which then links to material on your site with even more in-depth information on the topic.
In order to gain a connection from an authoritative site to yours, you'll need to do some outreach and work with editors we've already established ties with. We may do this by just mentioning you or quoting you, or we could develop a new piece of material based on your input.
We believe this is one of the finest methods for you to gain authority and brand recognition in your sector through placement on important industry-related websites. We aim to acquire you a link to a relevant piece of material on your site or a valuable item that you give that is relevant to your business or an authority in the field.
We exclusively target industry directories that are genuinely relevant and not just link farms, and this is done very deliberately. Before we accept a link from a directory, we take into account the directory's authority, relevance, and traffic. There is a perception that these connections are harmful, but if you have relevant directories in your industry, they might still be useful. Additionally, we've observed that a lot of the relevant directories of value these days are focused on delivering valuable information in a certain geographic region.
When it comes to SEO, citations are used. Citations are authoritative directories that gather information on reputable firms from throughout the country and the world. Citations are an important aspect of both local SEO and brand awareness initiatives.
For link building purposes, we look at factors such as a site's authority, the number of links it has, and whether or not it has any genuine ranks or relevant traffic.
Relevant domains with high authority
We seek for domains that are both relevant and authoritative. Because smaller but very relevant sites may not have the authority status, but are really important to your sector, relevance will always triumph over authority.
Link juice is passed from one site to another through dofollow links, which in turn increases the authority of your own site. Aside from links from high-traffic websites, our team also works on no-follow links from high-traffic websites.
If a link is nofollow, it means that the link does not pass any value to the linker, but the linker's site will still benefit from the link. You should also include both nofollow and dofollow links in your link profile because a natural link profile will be comprised of both.
Sites that are.com,.net,.org,.gov, and.edu are considered top-tier domains. We try to obtain links from domains with certain extensions as much as feasible. The.us and.info domains may be relevant, and we'll surely target them if they are.
To get a link, we look for a site that is willing to do so. To us, a real website is one with its own traffic and rankings, rather than a site that has been constructed just for the purpose of building links. We consider a site worthy of usage only if it has its own blood supply.
The best way to get a natural-looking link profile is to mix and match all of these factors. We also advise against relying solely on anchor text that contains money-related terms without a proper balance of other anchors.