Is the richness of a page's content a factor in how well a website ranks in Google? What can you do to keep your website's pages from being lost in the shuffle?

What is click depth?

Click-depth measures how many times a visitor must go through your website's main page before arriving at a certain page. Your website's homepage has a click-depth of zero. Links on the home page take you to pages with a click-depth of 1. For example, a page that links to a page that has a click-depth of 2 is linked to another page that has a depth of 3.

As far as we're concerned, the URL's slashes don't factor in. For example, if you wish to maintain your website on your server organised in the following way: /store, /location, and /location. That's acceptable.

We care a little about how simple it is to discover the stuff on the site. It's much more difficult for us to grasp the importance of these businesses if we have to make many clicks from the main page to get to one of them, which is often the most powerful page on your site.

On the other hand, if one of these businesses is just a single click away from the home page, we may assume that these stores are relevant and, therefore, deserve some weight in the search results.

So it's less important how the URL structure appears than how many links you have to browse through to get to that information.

It is crucial that the most important sections of your website be easily accessible, but you shouldn't go overboard.

It is, however, something that you have to be careful about not overdoing.

When all of your pages are linked from the homepage, they're all included. As a result, you won't get much use out of it.

So you'll still need some kind of framework or context for those pages. You can connect to your most significant pages from the home page if you have just a few of them.

Google has a restricted number of crawlers available to use. The more buried a page is on your website, the less likely it is to get crawled by Google. According to Google's algorithm, the most popular page on a website is generally the homepage, which has the most links from other websites.

Pages with a high PageRank that are linked from pages with a low PageRank earn higher ranks.

What you ought to do right now

Your website's most significant pages should be just a few clicks away from the home page. For a given page, the fewer clicks required to get there, the easier it is for that page to score highly. Contact SEO Consulting today to implement this strategy today.