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9 Best Practices For SMS Marketing

Do you want to build an effective SMS marketing campaign for your local business? Text is the only marketing channel with a 98% open rate.

This correspondence may be a one-on-one discussion between a staff member and client, it very well may be a robotized message that is set off by client activity, or it could even be essential for a mass message shipped off a gathering of clients who have selected in to get messages from your business.

Text vs. Email

The average email open rate is 18% and the average email click-through rate is 2.6%. The numbers speak for themselves. Whereas texts have an open rate of 98% and the average SMS click-through rate is 95%.


It’s very surprising that it does not occur on email. Nonetheless, for organizations sending SMS, that is the normal open rate.

95% of messages are opened within three minutes and that is multiple times higher than a telephone, email, or Facebook.

SMS Marketing Myths Busted

Myth 1: SMS Marketing Always Gets Businesses in a tough situation

When done accurately, it essentially affects the clients.

Myth 2: SMS Marketing Is a Spam

SMS marketing in an agreeable manner requires being straightforward and just informing individuals who have been selected in.

By selecting in, you consent to stick to the standards set out by the Telephone Consumer Protection Act, just as different guidelines like them.

Myth 3: SMS Marketing Laws Are Too Complicated to Understand

Send them an applicable substance that makes them eager to work with your organization once you get their consent.

Follow guidelines and good judgment practices to keep your clients cheerful.

How to Be Effective With SMS Marketing?

Neighborhood organizations use SMS marketing to connect with new clients, increment client lifetime esteem, and produce income.

You don't need to aggravate clients, harm your image, or add to buyer burnout. It's imperative to give your texts the inclination and worth of balanced communications.


Don't overlook pick-in and quit rules. Resistance sabotages trust and harms your standing.

Get legitimate assent. You can gather a pick-in at a portion of your client’s touchpoints en route. By using them, your rundown will develop all alone.


  • Don’t use slang.
  • Use simple and conversational language.

The Offer

  • Offer some benefit - Make your substance explicit and applicable to the socioeconomics you're focusing on.
  • Incorporate a CTA - You overlook the main issue of SMS marketing if you don't incorporate the source of inspiration. Messages ought to incorporate an immediate source of inspiration, for example, look at this! stop by! or on the other hand leave an audit!
  • Track execution - You should watch out for how your missions are performing and check whether you can make any changes.


  • Don’t sound like a mass text
  • Market like a human
  • Don’t send too frequently
  • Send during business hours
  • Don’t forget to identify yourself
  • Do respond in real-time

Market Like a Pro With Podium Campaigns

Not all SMS marketing software is made similarly. With Podium Campaigns, nearby organizations can assemble and deal with an opt-in list, utilize designated offers to draw in their clients by means of informing, and report on commitment endeavors.

  • Quickly build text campaigns.
  • Easily gather opt-ins along the customer journey.
  • Continue the conversation from the same inbox.

Key points to be noted:

  • At the point when you get the opt-in consent, send content that is applicable to them and that makes them need to work with you.
  • Your substance ought to offer genuine benefit.
  • Texts ought to have the vibe and worth of one-on-one cooperation.