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Is It Possible To Apply The Loss-Leader Model In Online Marketing?

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The Loss-Leader Model – What Is It?

It is predicted that in 2013 the global e-commerce sales turnover will top the $1 trillion mark. This gives an indication that Internet marketing will become more competitive. Therefore, the strategies that have worked in the past may not be effective in the future. You may be required to do some outside-the-box or lateral thinking and implement strategies such as the Loss-Leader Model to become a successful online marketer.

The Loss-Leader Model is a marketing strategy that has been successfully implemented by supermarkets. It involves at-cost or below-cost selling of a couple of products that are very popular in order to stimulate the sales of other profitable products. The Loss-Leader Model has been found to be effective since... more


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