The Loss Leader Model: Marketing Concepts in Cyberspace | SEO Consulting

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The Loss Leader Model: Marketing Concepts in Cyberspace

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The Loss Leader Model: Marketing Concepts in Cyberspace

Introduction

In the beginning, there was darkness . . . then we brought light

It is often surprising to go to a store, and see several items bannered about at deep discounts of up to 70%! You are aware of how much these products cost: and here you are, drawn to these same items, with a price cut that is hard to refuse! Most sellers are aware of customer psychology, that to draw them in, you need something substantial to shock them out of their senses. And what a better way to do that, but through a shocking price cut of 70%-off!

Loss Leader Model in Retail Stores

In supermarkets, you see bargain items that consist of chocolates, cookies, fruits, and vegetables among others. Most of these items are highly perishable and would need to be sold quickly. Seeing these deep price cuts ... more

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