Everyone is on social media. This makes it one of the most influential and important marketing spheres there are.
If you want your small business to be successful, you need to ensure that you have an established, good quality social media footprint and SEO marketing service. You need to ensure that your followers are kept up-to-date with the latest you have to offer, no matter which platform they’re on.
It’s a daunting task if you take it on yourself. However, with us in your corner, you have access to a host of customizable social marketing services, which can be refined to meet your company goals. We work with you to understand the ins and outs of your products and services, so that we can translate that knowledge into campaigns that are tailored to your preferred customer base, and strategic marketing goals.
The first step to social media success for your small business is using your time wisely. Since social marketing can be seen as needless and time consuming, it is often pushed to the bottom of the list for small business owners. When you begin working on your social marketing you should integrate it into a daily routine. You do not need to participate in every single social network in order to have a strong online presence in social media networks. It does mean, however, that you must select the medium which best appeals to your target audience. For example: If you have a retail store which needs to show photos, then Facebook and Twitter marketing would be the ideal social network, rather than a professional referral company which would use LinkedIn.
The second step to Facebook and Twitter marketing success is to converse, not sell. You want your followers, friends, etc.… to be engaged and interact with you on topics relevant to your industry. Social media is not meant to be one-way advertising. Pushy sales messages have no place here. Social media is where you begin conversations and build relationships, ensuring your brand stays in the public eye.
Once you have your niche, you should raise awareness about your company brand by offering insightful, relevant content which encourages your customers to engage with you. These sites are meant to be platforms for social interaction. This means that they are designed for everyday people to express their views, likes and dislikes. This information can be very valuable to a company, giving you insight into your target audience’s mind.
For example, if you can’t decide if your new brand of Beanie should have a green bobble or an orange one, you can put up a pic of each and ask your followers to vote. The information gathered this way is instant feedback and can save you millions in the long run. You’ll know whether to go green or orange for a start. The third step to social media success is to consider your budget. There can be many costs associated with social media use, time being the biggest. If you decide to hire help it can be costly, but it might be worth the investment. If you go this route it might be a good idea to consider outsourcing social media duties to a company rather than hiring a full-time employee. For one thing, it’s cheaper.
The fourth step to social media success is to be more than a brand. Don’t get us wrong, branding your company is important, but you want to be more than a logo and a tagline. As a small business, you need to be a person too. The audience which supports your social media wants to know you, the people behind the company name. You need to show them what makes your company unique, and why and how they are able to identify with your products or services.
Now more than ever it is important to cultivate your business through social media marketing. It really is your gateway into the hearts and minds of your customers. As we all know, everyone has their opinion, and we all like being heard. Social media is your platform to get reviews, hear concerns and engage in meaningful conversation with your followers and customers. It’s what marketing companies of old had focus groups for. Social media is quicker, easier and cheaper.
Tapping into this data fountain, you’ll learn what customers think, what they like, don’t like, and with that knowledge you can tailor services and products to appeal to those customers. By doing this you will earn higher levels of loyal customers while also improving your SEO marketing strategy. To keep your ranks high and your customers loyal, you need to maintain authenticity, consistency, and responsiveness.
Through using social media effectively as part of your SEO marketing strategy, you can reach potential customers in places you never dreamed of. You are no longer limited to in-store promotions, paid advertising, and word-of-mouth referrals. You can link with customers who might be interested in your services or products, directly through your keywords, active discussions, profiles and interests. By placing links to your website, articles, YouTube channel (YouTube keyword tool) or blog or indulge in a little web video production on your social media profile, you can increase the number of the backlinks to your site and enhance your search engine rank.
It’s all possible and with a well-crafted plan and implementation model, it will be a walk in the park to take your brand from a no name to a household name.
Contact us today to see which of our customized service packages works best for your needs!
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