Traditionally, in order to promote goods and services businesses would advertise on newspapers and television and distribute brochures and pamphlets. With the passing of time and the development of technology, businesses use different marketing platforms to achieve the same goals.
As of late, online marketing is becoming an increasingly popular method of promotion as businesses focus on using the internet to promote their brand and to grow their customer base. The internet has a global audience and it gives all businesses the opportunity to market their wares and although businesses can use online marketing to make greater profits, the functionality of the internet as a marketing platform is a bit different from the traditional newspaper or television media.<... more
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