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Pay Per Click – Cost effective tool to promote businesses over the World Wide Web

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Pay Per Click – Cost effective tool to promote businesses over the World Wide Web



Online advertising have captured the vision of experts who used to design advertising campaigns for large business houses in order to promote their products and services. Globally, with the increased number of internet users, it has become an inevitable part for any business organization to have a presence over the World Wide Web.


Does it mean that having a website for your company would actually reap you good amount of profits? Just having a website doesn’t help in increasing sales. The website needs to be promoted in such a way that more and more traffic gets diverted to your website. This is where PPC i.e. Pay per click works.
What is PPC?

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