After visiting a number of ecommerce websites, I noticed that there are many businesses that spent a lot of money creating pretty looking websites that offer poor user experiences. The biggest problem with these websites is that a lot of attention was paid to aesthetics during design at the expense of the most important aspect of any business website, functionality. Like any other aspect of the business, unless the performance of the website can be measured, then it is hard to justify the resources spent in creating and maintaining it.
However, it is possible to create a good, results oriented website by following certain guidelines. Below are a few tips that can guide you.
Know what you want
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