Today, advertising on Facebook brings with it a plethora of opportunity to capitalize on what is essentially free marketing. Functioning as the biggest social network there nearly limitless potential to build up your company brand and simultaneously increase your company sales. There are over 1.35 billion active users on the network, meaning your company has free advertising access to over 1.35 billion potential customers.
Making the most out of advertising on this platform begins with a thorough and comprehensive Facebook Advertising Plan. While free advertising is easy, paid advertisements are another avenue available to your company which can yield impressive results. With a business account correctly structured to appeal to the highest number of users, you can gain impressive results.
You can enjoy advanced targeting based on interests, marital status, location, gender, occupation, age, and more. You can retarget your existing ads toward those users who are most likely to convert into customers. We provide precise measurements that include Google Analytics in tandem with the Facebook reporting interface in order to verify frequency, website clicks, conversions, reach, and click through rate. This type of metric can help your company to better meet your goals. By continually analyzing the performance, we can help you determine which ad content is reaching target audiences with promising results and which campaigns should be repeated. Facebook offers myriad ad formats which gives you the change to find the right image and accompanying text to illicit the action of your choosing. Not only that, but you can enjoy newsfeed advertisements and mobile news feed advertisements, making the most of our tablet and smartphone users.
When you hire our facebook marketing services we will help you to improve your existing page or build up a new one. We utilize promotional tactics and multiple advertisement formats to ensure you have better return on your investment, more campaign results, and a wider range of metrics designed to improve your company performance.
This type of content marketing is part of SEO but it certainly is not SEO. It is about building a strong audience of followers and about maintaining their support. We can help you to pick a unique selling proposition. Unique content is important, as we all know, but you need to focus on how your brand is positioned within the marketplace. Your content is a means to that particular end. So find the top online content brands within your market and ask yourself how your company is different and what you can do to remain different. What separates your company from your competition and how can you convert that into your content? This is your unique selling proposition.
With Facebook marketing you want to build an audience who stays. You want your audience to remain with you. That means you need not only just capture demand, but create it. You want to build up trust with the audience you have and make them your loyal fans. You do not need to constantly publish new content; you want to stick to emailing on a somewhat less frequent basis such as once per week. The catch here is that the frequency with which emails are sent to your customers is directly proportional to the quality of what they receive. The longer you go in between emails, the higher the quality must be.
And this content needs to be actionable. It needs to make a difference in the lives of your customers. It should also be something worth sharing. Make it entertaining, surprising, or relatable so that customers want to share it.
Do not settle for blog posts alone but instead, include videos, images, infographics, podcasts, eBooks, or anything else that can be shared.
Contact us today to find out which service is best suited for your business needs!
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