Authority websites provide a lot of advantages for an internet marketer, and having one can easily earn you more profits. An authority website is a website that the search engines see as an authority in that niche. The thing with authority websites is that search engines already see them as a quality website and will usually give them a high ranking even in keywords that they recently entered; look at Wikipedia.
With very little back linking and content update, an authority site can still stay at the top of the search results for many years to come. Building authority sites generally takes a long time, but as compared to specialized sites, authority sites have the ability to stay at the top ranks for a long time (specialized sites have a lifespan of around a year). Although enticing, building authority sites not only take a longer time, but they also require certain conditions.more
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