Have you ever noticed the ads that are listed first in your search results when searching for something on Google? Those are Adwords! Simply put, Adwords is a digital marketing service that Google offers businesses. They display your advertisements on their searches and advertising network and you only pay when someone clicks on your advertisement. This is also called Pay Per Click advertising and it relies heavily on keywords.
Adwords management is an integral component of any successful online advertising campaign. Luckily you can hire an expert to help you achieve your marketing goals if you want to use Adwords. Professional Google Adwords Management services, give your business the opportunity to optimize your established account or build up your campaign from the start.
Have you ever wondered how some websites are always on top of the results page when you search for a product or service? This is achieved by adding certain elements and features to your website. It is important that these features are there from the moment the company’s website is in the design phase. Using these elements is called SEO or search engine optimization. SEO is a type of digital marketing method that uses keywords and other strategies to help get your website ranked within search engines. Everyone wants to rank near the top, whether your company is an architectural firm or a company that is involved in online video production. The further you are from the top, the less likely you are to be seen or clicked on. Because every click counts.
It is vital to have a good SEO strategy, implemented by a professional SEO consulting service. They know which keywords you should use, which is vital in Adwords because you have a limited number of words and don’t want to waste them.
Your SEO consultant will do all your SEO copywriting and will plan your media marketing including all your pay per click advertising. Don’t waste money on a strategy that won’t put money back into your pocket. We know how to help you recoup the money you spent when you do it wisely!
A well-designed website DOES NOT automatically mean that your website will get traffic. In fact, a website that is badly designed, but uses the correct SEO, will get more traffic than a website that is correctly designed but does not use the correct SEO!
Our pay per click management packages varies in terms of cost according to what they offer, ensuring affordable options for everyone. Our Google Certified campaign managers are here to ensure you only pay for the actual number of work hours that we put into your campaign. All our PPC management tools are designed to boost your business and your SEO campaign. Our SEO consultants are trained and have digital marketing certificates, making them properly qualified to help you manage your Adwords campaign.
No matter which of the pay per click or Adword management packages you choose, you are guaranteed analytics analysis, conversion tracking setups, custom reporting features, regular communication with our staff and the expansion and optimization of your keywords. All designed to give your company a lower cost per acquisition, increased penetration into your niche market, improved return on all your advertisements and improved lead quality. Allowing you to enjoy a lower cost per click, higher brand awareness, and greater online visibility.
Our company will work closely with yours to better understand your goals, products and services to ensure we offer you a personalized strategy to achieve those goals.
As part of all our pay per click management packages, you will receive an SEO strategy which expounds on keyword research, competitor analysis, and placement research. We won’t just put an advertisement on Facebook because the site it is well known. We advertise on sites that correlate best to your products and services based on key demographics such as location, gender, and age. We will find the words that bring the highest chances for success and ensure you remain ahead of your competition. Monitoring the campaign and continually optimizing existing strengths for all campaigns, while improving on existing weaknesses is done through regular targeting and specialized SEO copywriting. Reaching your target market is extremely important to any successful SEO campaign, meaning that your website might be advertised on other sites that you have not heard of before.
As part of your campaign plan, we do regular testing and experimenting to help you get the highest value for every dollar you spend using different, unique selling points and various versions of SEO copywriting so that all campaigns are regularly improved. We test small segments and demographics to schedule and place media marketing campaigns in such a fashion that performance is improved. We experiment with various bids and try out new placements in an effort to mitigate risk to your company while maintaining higher performance. With detailed and transparent reporting, we capitalize on all existing strengths and minimise weaknesses.
Regular cooperation between companies is absolutely vital to the success of campaigns. Teamwork ensures that your campaigns and monthly targets are all being met and if results are not up to par, changes can be made quickly and revisions implemented. We identify the best keywords to utilize in your content, creating customized ad content which is targeted toward the demographics of your choosing, including social network users, age, gender, location, and more. We work with you to provide an OnPage SEO checklist that will expand upon your existing content base and improve your return on your investment in your advertisements and copy. It’s all part of our professional SEO services.
We might live in a world where everyone tries to send a message in 140 characters, but achieving a high ranking on a results page is all about the word count and we help you to manage your overall word count. The number of words on a web page varies depending on the topic, the keywords and your intent. However, it is recommended that as a rule of thumb, you avoid anything less than 250 words, particularly for cases where you are optimizing keywords. If you are optimizing keywords you want your informational pages to contain at least 450 words. Remember that quality is always key. Google Panda penalizes low-quality content or duplicated content. You will need an expert that can write proper content for your website. Experts know how to place keywords and they write original content every time.
We help you to understand why you need all your links to be fully qualified! We double check to avoid any crawl issues and use fully qualified URLs and non-complex URLs. Your URL is one of the most important aspects of your website, as this is what clients see first and mostly remember.
We work with you to place your most important code wisely, as that is the first thing the search engine bots crawl.
Still confused as to what exactly this SEO is everyone is talking about? Or are you upset that you spent thousands on a website that just isn’t getting the traffic that it deserves? Contact us today and allow us, the expert SEO campaigners, to ensure that your website is getting the traffic it needs! We customize all packages to suit our clients’ needs! You will not pay for something that you will not use! Click-click will soon be replaced by ching-ching!
Finally, a company that listens to what you need. Professional advice and great direction in helping make my website come alive. Highly recommended.