Simply put, Adwords are a digital marketing service that Google offers businesses. They display your advertisements on their searches and advertising network and you only pay when someone clicks on your advertisement. This is also called Pay Per Click advertising and it relies heavily on keywords.
Managing your Adwords or Adwords management, is an integral component in any successful online advertising campaign. Professional Google Adword Management services, give your business the opportunity to optimize your established account, or build up your campaign from the start.
SEO, or search engine optimization, is a type of digital marketing that uses keywords and other strategies to help get your website ranked with search engines. Everyone wants to rank near the top, whether your company is an architectural firm or a company that’s involved in online video production, everyone wants to be near the top on the search page. The further you are from the top the less likely you are to be seen.
It is vital to have a good SEO strategy, implemented by a professional SEO consulting service. They know which keywords you should use. And this is vital in Adwords because you have a limited number and don’t want to waste them.
Your SEO consultant will do all your SEO copywriting, and will plan your media marketing including all your pay per click advertising.
Our pay per click management packages vary in terms of what they offer, and what they cost. This ensures there is something appropriate for everyone. Our Google Certified campaign managers are here to ensure you only pay for the actual number of work hours that we put into your campaign. All our PPC management tools are designed to boost your business and your SEO campaign. Our SEO consultants are trained and have digital marketing certificates, making them well qualified to help you manage your Adword campaign.
No matter which of the pay per click or adword management packages is best suited for your company’s needs, you are guaranteed analytics analysis, conversion tracking setups, custom reporting features, regular communication with our staff, and the expansion and optimization of your keywords. All of this is designed to give your company a lower cost per acquisition, increased penetration into your niche market, improved return on all your advertisements, and improved lead qualities. By offering this, you can enjoy a lower cost per click, higher brand awareness, and greater online visibility.
Our company will work closely with yours to better understand your goals, products, and services to ensure we offer you a personalized strategy to achieve those goals.
As part of all our pay per click management packages, you will receive a SEO strategy which expounds upon keyword research, competitor analysis, and placement research. We won’t just put an advertisement on Facebook because it is well known; we will put an advertisement on a site that correlates best to your products and services based on key demographics such as location, gender, and age. We will find the words that bring the highest chances for success and ensure you remain ahead of your competition. Monitoring the campaign and continually optimizing existing strengths for all campaigns, while improving on existing weaknesses is done through regular targeting, and specialized SEO copywriting.
As part of your plan, we will perform testing and experimenting, to help you get the highest value for every dollar you spend. We will try out different, unique selling points and various versions of SEO copywriting so that all campaigns are regularly improved. We will test small segments and demographics to schedule and place media marketing campaigns in such a fashion that performance is improved. We experiment with various bids and try out new placements in an effort to mitigate risk for your company, while maintaining higher performance. With detailed and transparent reporting, we capitalize on all existing strengths and mitigate weaknesses.
We work with you on a regular basis to ensure that your campaigns, and monthly targets are all being met. If results are not up to par, changes are made, and revisions implemented until your SEO efforts work in your favour. We help you by identifying the best keywords to utilize in your content, creating customized ad content which is targeted toward the demographics of your choosing, including social network users, age, gender, location, and more. We work with you to provide an OnPage SEO checklist that will expound upon your existing content base, and improve your return on your investment in your advertisements and copy. It’s all part of our professional SEO services.
We help you to manage your overall word count. The number of words on a web page is going to vary depending on the topic, the keywords, and your intent. However, it is recommended that as a rule of thumb you avoid anything less than 250 words, particularly for cases where you are optimizing keywords. If you are optimizing keywords you want your informational pages to contain at least 450 words. Remember that quality is still key here. Google Panda penalizes low quality content or duplicated content.
We help you to understand why you need all your links to be fully qualified double check this to avoid any crawl issues and use fully qualified URL’s and not complex URL’s.
We work with you to place your most important code, as that is the first thing the search engine bots crawl.
To make sure your business gets the best results possible, contact us today and get started on one of our customized packages!
Finally a company that listens to what you need. Professional advice and great direction in helping make my website come alive. Highly recommended.